BARRETT, BROWN & CO. _Groceries_ 55 Water Street

What is the advantage of using a letter head?

Business English — Part 143

In making letter heads, imagine you are a printer. Arrange the items so that they may show to the best advantage. Let your lines of printing or writing be of different lengths. Add any details that you wish, such as trade-mark designs or the names of officers.

Business English — Part 143

1. citronelle business mens association citronelle alabama may 2 19-- mr john harvey 19 e monroe st rochester n y dear sir

Business English — Part 143

2. 173 broadway new york June 10 19-- mr walter thomas 191 e main st waltham mass dear sir

3. 25 broad st maplewood n h messrs hausen & ottman 18 la salle station chicago ill gentlemen (supply date)

4. john randolph & co druggist 14 jefferson st charleston s c jan 8 19-- gerhard mennen & co newark n j gentlemen (letter head)

5. 43 south 5th ave madison wis aug 8 19-- the white mountain freezer co nashua n h gentlemen

Address an envelope for each of the above, using the following as a model.

+------------------------------------------+ | | | | | | | | | Barrett, Brown & Co., | | 55 Water Street, | | Decorah, Iowa. | | | +------------------------------------------+

Give your full address, even if you are certain that the one to whom you are writing knows it.

The person addressed must always be given a title. If you address one man, use _Mr._; if a firm, use _Messrs._; if a woman, _Miss_ or _Mrs._ If a man has a title like _Professor_ or _Doctor_, it should be used, and _Mr._, of course, omitted.

_Hon._ (Honorable) is used for a person who holds, or who has held, a public office. It is a very formal title.

_Esq._(Esquire) is a legal form used by some correspondents in addressing any man. It is an English usage. It always follows the name, and, if it is used, _Mr._ is omitted. In this country _Mr._ is preferable.

In writing to a man in his official capacity, the following form is correct when there is no street number or when the title is short. Notice that _Mr._ is omitted.

G. N. Fratt, Cashier, First National Bank, Racine, Wis.

The following is correct when the title is long:

Mr. John Frederick Pierce, Ass't. Engineer of Bridges and Buildings, 607 White Building, Seattle, Wash.

Notice that in the last example, the city and the state are put on the same line as the street in order to make the three lines of about the same length. Four lines might have been used.