Juhi Chaturvedi (born 24 February 1975) is an Indian screenwriter who works in Hindi films. An advertising professional based in Mumbai, Chaturvedi has written scripts for Bollywood films such as Vicky Donor (2012), Piku (2015), October (2018) and Gulabo Sitabo (2020).
She won the 2013 Filmfare Award for Best Story for Vicky Donor (2012), the National Film Award for Best Original Screenplay and Best Dialogues and the 2016 Filmfare Award for Best Screenplay for Piku (2015).
Early life and background
Born and brought up in Lucknow, Chaturvedi graduated from Lucknow College of Arts.
Career
Chaturvedi started her career as a freelance illustrator with Lucknow's edition of The Times of India. She shifted to Delhi in 1996, when she joined advertising with Ogilvy & Mather as an art director. In 1999, she moved to the Mumbai office of the agency. In 2008, she joined McCann followed by Bates in Mumbai, where she was creative director. She worked with director Shoojit Sircar on ad films for brands like Titan watches and Saffola. She also wrote the dialogues for Shoebite, Sircar's second film, which had Amitabh Bachchan in the lead role, but it was cancelled.
During her time in Delhi, she lived in Lajpat Nagar, an experience she used in scripting her first film, Vicky Donor. She was awarded the IRDS Film award for social concern for her story Vicky Donor.
In July 2013, she joined the advertising agency Leo Burnett, Mumbai as Executive Creative Director.
