An article that suggests China’s recent crackdown on all sectors is part of a ‘profound revolution’ to shift the country toward a socialist system, has been republished by more than 30 state-owned media outlets since August 29, 2021, indicating a coordinated effort within the Chinese government to promote its message. However, many Chinese political dissidents have suggested the rhetoric in this article is reminiscent of calls for a Cultural Revolution, and could be a means to consolidate power within the ruling party and distract from domestic crises. China started a heavy-handed clampdown on the private corporate sector from Big Tech companies to property developers near the end of 2020. The crackdown then extended to education, culture and entertainment. There has been speculation about the motivation behind the clampdown and one widely circulated theory is that Chinese President Xi Jinping is using the crackdown to consolidate his power. Recently, the Chinese propaganda machine provided another theory for Xi Jinping's comprehensive clampdown — a revolution to move away from a ‘capitalist-centred’ system to return to a ‘people-centered’ socialist system. The article, entitled ‘Everyone can sense that a profound transformation is underway’ (每一個人都能感受到，一場深刻變革正在進行), is written by Li Guangmen, a nationalist writer. The article begins with an overview of the recent crackdown on celebrities in China. The propaganda authorities have criticized celebrities for being morally corrupt and slammed their fans for being irrational. The article also says the series of crackdowns on private corporations such as the suspension of Ant Group’s IPO, the 18.2 billion yuan fine levied on Alibaba and the investigation of Didi Global, as a sign of a profound transformation toward ‘common prosperity and will alter China’s political-economic system’ (English translation via China Digital Times): 一系列整治动作，都在告诉我们，中国正在发生重大变化，从经济领域、金融领域、文化领域到政治领域都在发生一场深刻的变革，或者也可以说是一场深刻的革命。这是一次从资本集团向人民群众的回归，这是一次以资本为中心向以人民为中心的变革。因此，这是一场政治变革，人民正在重新成为这场变革的主体，所有阻挡这场以人民为中心变革的都将被抛弃。 What these events tell us is that a monumental change is taking place in China, and that the economic, financial, cultural, and political spheres are undergoing a profound transformation — or, one could say, a profound revolution. It marks a return to the people from ‘capitalist cliques’, a shift from ‘capital-centered’ to ‘people-centered’. It is, therefore, a political transformation in which The People will once again be front and center, and all those who obstruct this people-centered transformation will be left behind. The author predicts that the crackdown will be extended to other sectors including education, health and housing, and blames the US for staging a Colour Revolution to bring down the one-party regime in China: 美国正在对中国实施越来越严厉的军事威胁、经济及科技封锁、金融打击、政治及外交围剿，正在对中国发动生物战、网络战、舆论战、太空战，力度越来越大地通过中国内部的第五纵队对中国发动颜色革命。如果这个时候，我们还要依靠那些大资本家作为反帝国主义、反霸权主义的主力、还在迎合美国的奶头乐战略，让我们的青年一代失去强悍和阳刚的雄风，那么我们不用敌人来打就自己先倒下了，就像当年苏联一样，任国家崩溃、任国家财富被洗劫、任人民陷入深重灾难。因此当前我们中国正在发生的这场深刻变革，正是为了应对当前严峻而复杂的国际形势，正是为了应对美国已经开始对中国发动的野蛮而凶猛的攻击。 The US is waging biological warfare, cyber warfare, space warfare and public opinion battles against China, and is ramping up efforts to foment a ‘color revolution’ by mobilizing a fifth column [or Quisling] within China. If we rely on the barons of capitalism to battle the forces of imperialism and hegemony, if we continue our obeisance to American ‘tittytainment’ tactics, if we allow this generation of young people to lose their mettle and masculinity, then who needs an enemy — we will have brought destruction upon ourselves, much like the Soviet Union back in the day, when it allowed the nation to disintegrate, its wealth to be looted and its population to sink into calamity. The profound transformations now taking place in China are a direct response to an increasingly fraught and complex international landscape, and a direct response to the savage and violent attacks that the US has already begun to launch against China. The fact that this commentary has been republished by more than 30 state-owned media outlets has raised eyebrows among overseas Chinese political dissidents, as the coordinated campaign implies that the republication instructions are coming from the top. Zhu Yuanhe, a former People Liberation Army soldier said the tone of the commentary resembles the editorial run by People’s Daily published on June 1, 1966, which marks the beginning of the Chinese Cultural Revolution: @公爵的秘密情人 今天看各大媒体都在发这一篇(每个人都能感受到，一场深刻的变革正在进行！)。 耐心读完了，倒吸一口凉气。 想起了55年前那篇人民日报社论。 pic.twitter.com/YvVNDV4qYm — 朱韵和 (@zhu0588) August 31, 2021 Today all major media outlets published this article, ‘Everyone can sense that a profound transformation is underway’.