OOB Organic (short for Omaha Organic Berries) is a New Zealand seller of ice cream and berries. It was founded by Shannon and Rob Auton. The ice cream is made in a factory in their blueberry orchard in Matakana. OOB Organic is sold in Countdown supermarkets and most New World supermarkets in New Zealand, and Woolworths supermarkets in Australia.
It was reported by The New Zealand Herald in 2015 that despite giving the impression that berries under the brand were grown in New Zealand, fine print on the packaging said that they were grown in Chile and Turkey. A 2015 survey of 1797 New Zealanders conducted by Canstar Blue found that OOB Organic is one of New Zealands favourite brands, reaching around the same level of satisfaction as Tip Top and family brand Rush Munro's.
History
The company was founded by Shannon and Rob Auton. Rob started growing berries in 2001; he was previously an investment banker. In 2012 the company was rebranded from Omaha Organic Berries to OOB Organic. This included a change in packaging.
In 2012 OOB organic started exporting to Australia, selling in 860 Woolworths stores. In 2014 they started selling in 750 Australian Coles supermarkets. In 2013 or 2014 OOB organic started exporting to Singapore, their first country in Asia. After a few years they started exporting to Malaysia and China. The company had a 64 percent increase in sales in 2014. In 2016 OOB Organic and Lewis Road Creamery partnered to create a limited edition strawberry-flavoured milk.
For the year before 2017, OOB Organic's revenue was $17 million. In 2017 OOB Organic was fined $27,000 for building without consent. There were five charges, they were related to one development over five buildings. They did not have proper fire escape routes or signage. It was built in 2011. In 2018 OOB Organic started selling smoothie mixes in Australia.