The Continental Mark II is an ultra-luxury coupé that was sold by the Continental Division of Ford for the 1956 and 1957 model years. The first (and only) product line of Continental, the Mark II was developed as the worldwide flagship vehicle of Ford Motor Company. Developed as a successor for the 1939–1948 Lincoln Continental, the Mark II derived its nameplate from European manufacturing practice, denoting a second generation of the model family; Ford would later use this nomenclature for the Mark Series of flagship personal luxury cars.
As the most expensive American-produced automobile of the time, the Mark II was marketed against the Rolls-Royce Silver Cloud and the Bentley Continental. Produced solely as a two-door hardtop coupe, the Mark II was largely hand-assembled, sourcing its V8 powertrain from the standard Lincoln line.
Following the 1957 model year, the Mark II was discontinued, with the hand-built coupe replaced by a rebranded Lincoln. For 1969, Ford revived the Mark series chronology, debuting the (second) Continental Mark III coupe, leading to five successive generations, ending with the 1998 Lincoln Mark VIII coupe. Alongside its nameplate nomenclature, the Mark II debuted the integrated "Continental" spare-tire trunklid (in place of a bumper-mounted spare tire); each generation of the Mark Series (alongside the 1977–1980 Lincoln Versailles and 1982–1987 Lincoln Continental) used a variation of this feature. The Mark II also debuted the rectangular four-point star emblem, which remains in use on Lincoln-brand vehicles (in modified form) today.
The Mark II was assembled by Ford at Allen Park Body and Assembly in Allen Park, Michigan. Following the discontinuation of the Mark II, the facility was converted to the headquarters of the ill-fated Edsel brand. Today, it remains as the Ford Pilot Plant, where Ford pre-production vehicles are hand-assembled for testing and production development.
Background
For the 1949 model year, all three divisions of Ford Motor Company unveiled their first post-war product line, with Lincoln discontinuing the Lincoln Continental after six years of production (interrupted by World War II). Following World War II, the Lincoln and Mercury brands had been grouped together within a common division to streamline their operations. While the Lincoln Continental had gone on to build a positive reputation, the Continental was an aging design, as a variant of the 1936 Lincoln-Zephyr.
Following the withdrawal of the 1939–1948 Lincoln Continental, by the early 1950s, interest in a successor vehicle proved sufficient for Ford Motor Company to commence development on a successor. In 1952, the company formed the Special Product Operations team (later Special Products Division). Led by William Clay Ford, the team consisted of John Reinhart (chief stylist), Gordon Buehrig (chief body engineer; designer of the Cord 810), and Harley Copp (chief engineer).
Initially meeting with rejection from upper Ford management, in 1953, design work was approved to bring a successor to the Continental to production. A full-size clay model was approved in June 1953, “subject to minor revisions.” The same year, the two-door luxury segment saw several American-produced vehicles enter production, with the launch of the limited-production Cadillac Eldorado, Buick Skylark, and Oldsmobile 98 Fiesta convertibles by General Motors (coinciding with the launch of the Chevrolet Corvette, as a sports car roadster), the Chrysler C-300 and the Packard Caribbean convertible.
Under William Clay Ford, the Special Products Division set out several objectives. In addition to creating a successor to the 1939–1948 Lincoln Continental, the Continental Mark II was also intended to revive the memory of the 1930s coachbuilt Lincoln Model K, among the flagship American automobiles of the time. In April 1955, the Continental Division was created by Ford Motor Company as a stand-alone division to handle the Continental Mark II. While a two-door hardtop would be offered as the debut vehicle, the model range would expand to a retractable-hardtop convertible and a four-door hardtop sedan.