WSNS-TV (channel 44) is a television station in Chicago, Illinois, United States, serving as the local outlet for the Spanish-language network Telemundo. It is owned and operated by NBCUniversal's Telemundo Station Group alongside NBC outlet WMAQ-TV (channel 5); it is also sister to regional sports network NBC Sports Chicago. WSNS-TV and WMAQ-TV share studios at the NBC Tower on North Columbus Drive in the city's Streeterville neighborhood; both stations are broadcast from the same transmitter atop the Willis Tower in the Chicago Loop.
WSNS-TV began broadcasting in 1970. Originally specializing in the automated display of news headlines, it evolved into Chicago's third full-fledged independent station, carrying movies, local sports, and other specialty programming. This continued until 1980, when WSNS became the Chicago-area station for ON TV, an over-the-air subscription television (STV) service owned by Oak Industries, which took a minority ownership stake in the station. While ON TV was successful in Chicago and the subscription system became the second-largest in the country by total subscribers, the rise of cable television precipitated the end of the business in 1985, with WSNS-TV as the last ON TV station standing.
On July 1, 1985, the station became Chicago's first full-time Spanish-language outlet, affiliated with the Spanish International Network (Univision after 1987) and airing local news and other programming. Indiscretions from the station's STV era led to a license challenge in which the Federal Communications Commission (FCC) ruled at one point that a challenger should be awarded the channel over Video 44, the station's ownership consortium. A groundswell of support helped the station to survive and led to an $18 million settlement that kept it in business. WSNS-TV switched to Telemundo in 1989 and was the network's largest affiliate until being purchased outright in 1996. As part of NBC's purchase of Telemundo in 2002, WSNS and WMAQ became a combined operation.
The independent years (1970–1980)
Construction and instant news
On September 27, 1962, Essaness Theatres, a chain of Chicago motion picture houses, filed under the name Essaness Television Associates for a construction permit to build a new UHF television station on channel 44 in Chicago. The station would transmit from the Woods Theatre in the Loop and air programming aimed at minority groups, particularly Chicago's Black community. The Federal Communications Commission (FCC) approved the application on May 15, 1963, the second such request it had granted that month in the Chicago area after approving channel 32.
It would be the better part of a decade before channel 44 was in service. In 1965, Essaness proposed constructing instead at the Civic Opera Building on Wacker Drive. That year, it also signed for antenna space on the John Hancock Center, being the only unbuilt television station confirmed for the new skyscraper's antenna masts. In 1967, the Harriscope Broadcasting Corporation of Chicago took a stake in the licensee, which was renamed Video 44. The transmission facility was completed in late 1969, with channel 44 sharing with WBBM-TV on the east mast.
After the death of company founder Edwin Silverman that February, WSNS began broadcasting on April 5, 1970. Its format was a radical departure from that of any television station of the time: a continuous printed roundup of news headlines, sports scores, weather, and other items alongside advertising, which general manager Yale Roe called "instant news". Roe felt that it was better to offer something different than compete with existing programming as a startup. It was seven months before the station broadcast any programming featuring live personalities: an 11 p.m. hour featuring two women as newscasters (Mary Jane Odell and Linda Marshall), commentator Warner Saunders, and Chuck Collins with the Underground News, whose sponsors were described by Clarence Petersen of the Chicago Tribune as "head shops and paperback bookstores". This program ran for three years and was also syndicated to other cities; when tapes of it resurfaced in the late 1980s, viewers at a Chicago nightclub saw interviews with such figures as Jesse Jackson, Jim Croce, and Steve Goodman, as well as an interview with John Lennon and Yoko Ono in which the former explained he was moving to New York—where he was killed in 1980—"for his safety".