“These are not the necessaries of life; they can scarcely be called the conveniences; and yet, only because they look pretty, how many want to have them! By these and other extravagances, the genteel are reduced to poverty and forced to borrow from those whom they formerly despised, but who, through industry and frugality, have maintained their standing; in which case it appears plainly that: ‘A plowman on his legs is higher than a gentleman on his knees,’ as Poor Richard says. Perhaps they had a small estate left them, which they knew not the getting of; they think, ‘it is day, and will never be night;’ that a little to be spent out of so much is not worth minding; but ‘always taking out of the meal-tub, and never putting in, soon comes to the bottom,’ as Poor Richard says; and then, ‘when the well is dry, they know the worth of water.’ But this they would have known before, had they taken his advice. ‘If you would know the value of money, go and try to borrow some;’ for ‘he that goes a borrowing, goes a sorrowing,’ as Poor Richard says. And indeed so does he that lends to such people, when he goes to get it again. Poor Dick further advises and says: ‘Fond pride of dress is sure a very curse; ere fancy you consult, first consult your purse.’ And again, ‘Pride is as loud a beggar as want, and a great deal more saucy.’ When you have bought one fine thing, you must buy ten more, that your appearance may be all of a piece; but poor Dick says, ‘It is easier to suppress the first desire than to satisfy all that follow it. And it is as truly folly for the poor to ape the rich, as for the frog to swell in order to equal the ox.’
“It is, however, a folly soon punished; for, as Poor Richard says, ‘Pride that dines on vanity, sups on contempt. Pride breakfasted with plenty, dined with poverty, and supped with infamy.’ And after all, of what use is this pride of appearance, for which so much is risked, so much suffered? It cannot promote health, nor ease pain; it makes no increase of merit in the person; it creates envy; it hastens misfortune.
“But what madness must it be to run in debt for these superfluities? We are offered by the terms of this sale six months’ credit; and that perhaps, has induced some of us to attend it, because we cannot spare the ready money, and hope now to be fine without it. But ah! think what you do when you run in debt; you give to another power over your liberty. If you cannot pay at the time, you will be ashamed to see your creditor; you will be in fear when you speak to him; you will make poor, pitiful, sneaking excuses, and by degrees come to lose your veracity and sink into base, downright lying; for ‘the second vice is lying, the first is running into debt,’ as Poor Richard says; and again, to the same purpose, ‘Lying rides upon Debts back;’ whereas a free-born Englishman ought not to be ashamed nor afraid to see or speak to any man living. But poverty often deprives a man of all spirit and virtue. ‘It is hard for an empty bag to stand upright.’