A vest-pocket card containing libel warnings and headed “Look at This Every Day,” is given by the St. Louis _Republic_ to each of its copy readers. First is this note:
“Editors and reporters should never forget that no news article is valuable enough to compensate for a libel suit. Take no chances. When in doubt, consult the head of your department.”
The rules which follow are a good summary of the main facts about libel that the copy reader needs to remember:
“1. Heads are danger points. Never make in a head a damaging assertion which is not borne out fully in the text. Qualify in both to be sure.
“2. Make no assertions against any person’s conduct or character unless you are ready to supply complete legal evidence.
“3. Do not draw conclusions adverse to conduct or character. Never leave the plain facts. Let the facts tell the whole story.
“4. Be sure the wrong person is not made to appear. This is often done, either by slips in writing names or mistakes about identity of persons involved. Get every name absolutely right.
“5. Be careful about using names given by unknown persons. It is a common practice for criminals and other delinquents to assume the names of respectable persons.
“1. Court Reports. Any court news affecting business standing or business transactions. Watch names. Be careful about reporting business failures or embarrassments.
“2. Stories affecting professional repute of doctors, lawyers, preachers and other professions dependent upon personal esteem.
“3. Stories affecting the character of women. Use no epithets or adjectives unnecessarily. Never on hearsay connect a woman with a detrimental action. Watch names.
“4. Statements from one side. This includes petitions in law cases. Never base an assertion on these ex parte statements. Get both sides or say that it is from one side and be careful even then. The fact that a petition has been filed does not necessarily justify publication.”
Bear in mind, too, that a libelous statement is not excused by the fact that it is quoted. “It is said,” “it is reported” and like expressions scattered through a story are no defense against a suit for damages. The newspaper is responsible for everything it prints. Avoid the libel that lurks in qualifying words. A statement otherwise harmless may be so colored with adjectives and adverbs expressing disapproval that it will furnish ground for legal action. Let the plain facts tell the story.