We construct a microscopic spin-exchange Hamiltonian for the quasi-1D Ising magnet CoNb$_2$O$_6$ that captures detailed and hitherto-unexplained aspects of its dynamic spin structure factor. We perform a symmetry analysis that recalls that an individual Ising chain in this material is buckled, with two sites in each unit cell related by a glide symmetry. Combining this with numerical simulations benchmarked against neutron scattering experiments, we argue that the single-chain Hamiltonian contains a staggered spin-exchange term. We further argue that the transverse-field-tuned quantum critical point in CoNb$_2$O$_6$ corresponds to breaking this glide symmetry, rather than an on-site Ising symmetry as previously believed. This gives a unified microscopic explanation of the dispersion of confined states in the ordered phase and `quasiparticle breakdown' in the polarized phase at high transverse field.
Categories: cond-mat.str-el