Askov Finlayson is a Minneapolis-based fashion brand and outfitter featuring primarily menswear, men's outdoor apparel, gear and accessories. Askov Finlayson was founded in 2011 by Eric and Andrew Dayton, grandsons of Bruce Dayton and sons of Minnesota governor Mark Dayton.
Etymology
Askov Finlayson is derived from a combination of the names of two small towns, Askov and Finlayson, in east-central Minnesota who share a freeway exit on Interstate 35, Exit 195.
History
In 2014, Askov Finlayson was named by Esquire to the list of "The 11 Best Men's Stores In America". In 2015, GQ named it among "The Top 10 Men's Stores in America". In January 2019, Askov Finlayson’s North Loop store closed, for the company to focus on its own product development and stop selling third-party brands. In November 2019, Askov Finlayson was relaunched as a direct-to-consumer outerwear brand, to eliminate the retail markup and undercut competitors on price.