Réseau des sports (RDS) is a Canadian French language discretionary specialty channel oriented towards sports and sport-related shows. It is available in 2.5 million homes, and is owned by CTV Specialty Television Inc. (Bell Media 80% and ESPN 20%). Its full name (usually prefaced in speech by the French article "le") translates as "The Sports Network", the name of its Anglophone counterpart, TSN.
History
September 1, 1989–1990s
RDS was launched on September 1, 1989, as a sister network to Labatt's highly successful English-language sports network TSN, but the new network initially was run on a low budget and struggled to obtain rights to major professional sporting events. Despite this, RDS became infamous in its early years for its program Défi Mini-Putt, a weekly miniature golf program best known for its energetic commentator Serge Vleminckx, and his enthusiastic cries of "Birdie!" when a hole in one was scored.
By the early 1990s, the network became more established, obtaining the rights to Montreal Expos, the Quebec Major Junior Hockey League and some Montreal Canadiens games. Rodger Brulotte became the network's second broadcasting star with his enthusiastic colour commentary of Expos games. RDS also covered some of Montreal's other professional sports teams, such as the Montreal Machine WLAF football team, the Montreal Impact soccer team, the Montreal Roadrunners roller hockey team, the Montreal Express lacrosse team, and the Montreal Alouettes Canadian football team. While the Machine, Roadrunners, and Express folded, the partnership between RDS and the Impact and Alouettes helped both the network and the teams to become popular. Much of the rise of popularity of Canadian football in Quebec can be attributed to RDS coverage of Canadian Football League and university games. Its small market (mainly limited to Quebec), however, has meant that its revenues are modest. It has had to offer proportionately modest fees for broadcast rights.
Due to CRTC regulations on the foreign ownership of broadcasters, Labatt was forced to sell both RDS and TSN upon its acquisition by Interbrew in 1995. Labatt's broadcasting assets were sold to a privately held consortium named NetStar Communications, the investors of which included a number of Canadian firms as well as ESPN Inc., which held an interest of about 30 percent. The same CRTC regulations had prevented ESPN from establishing its own separate Canadian sports networks outright, so acquiring a minority stake in RDS and TSN became ESPN's alternative plan to get into the Canadian market.
2000s
In 2000, majority ownership of RDS and TSN's parent company NetStar was acquired by Bell Globemedia. ESPN still kept minority ownership, and one year later both RDS and TSN adopted ESPN-style logos.
Also in 2000, the Montreal Expos severed their relationship with the network, complaining that they were not offering enough to broadcast games. The network resumed coverage from 2001 until the team moved to Washington, D.C. after the 2004 season, showing about 50 games a season.
In 2002, the Montreal Canadiens announced a deal to license its French-language broadcast rights for all of its preseason, season, and playoff games to RDS. This was controversial as it threatened the longest-running television show in Quebec, Radio-Canada's La Soirée du hockey. Days later, an agreement was reached whereby RDS and Radio-Canada would simultaneously broadcast Canadiens games on Saturday nights, saving the show. Within the province of Quebec, this arrangement stopped after the 2003–04 NHL season, and French-language Canadiens broadcasts now air exclusively on RDS. Simulcasted coverage continued in regions that do not receive RDS on analog TV (all of Canada south/west of the Ottawa region) on Radio-Canada until the 2006–07 NHL season. In June 2008, RDS's parent, CTV Inc., acquired the rights to The Hockey Theme after the CBC failed to renew its rights to the theme song. A re-orchestrated version of the tune, which has been the theme song of La Soirée du hockey and Hockey Night in Canada since 1968, has been used for hockey broadcasts on RDS and TSN beginning in the fall of 2008.