Rastah is a Pakistani streetwear label established in 2018 by cousins Zain, Ismail, and Adnan Ahmad. The brand stands out for its distinct streetwear items that blend elements of Western attire with the rich tapestry of traditional Eastern culture and art. Rastah is committed to empowering underprivileged artisans, designers, and technical professionals in the subcontinent.
Background
Rastah's innovative designs and social impact have garnered recognition from various international media outlets. Forbes specifically spotlighted Rastah as a notable Pakistani streetwear brand worth watching. Additionally, the brand received acclaim in Vogue, where it was commended for its dedication to showcasing Pakistani culture through the avenue of streetwear.
In 2023, Zain Ahmad, one of the co-founders of Rastah, earned a spot on Forbes' 30 under 30 Asia list. This notable recognition significantly underscores Rastah's credibility, stringent quality control, and visionary direction propelling the brand forward.
International Presence
In 2023, the brand achieved a historic milestone by becoming the first Pakistani brand to be featured at London Fashion Week. This achievement is a significant milestone for both Rastah and the Pakistani fashion industry as a whole.
Collaborations
Rastah has engaged in notable collaborations with high-profile individuals. Bollywood actor Anil Kapoor donned a Rastah jacket in the movie "Jugjugg Jeeyo". Additionally, Rastah's pieces have been showcased by prominent figures, including Academy Award-winning actor Riz Ahmed, rapper French Montana, and Bollywood filmmaker Karan Johar.
In 2023, Justin Bieber was seen sporting a hand-embroidered pink button-up shirt from Rastah's latest collection, Volume 10, during his visit to Tokyo.