Joseph Heath (born 1967) is a Canadian philosopher. He is professor of philosophy at the University of Toronto, where he was formerly the director of the Centre for Ethics. He also teaches at the School of Public Policy and Governance. Heath's webpage at the University of Toronto declares his work "is all related, in one way or another, to critical social theory in the tradition of the Frankfurt School." He has published both academic and popular writings, including the bestselling The Rebel Sell. His philosophical work includes papers and books in political philosophy, business ethics, rational choice theory, action theory, and critical theory.
He received his Bachelor of Arts from McGill University in 1990, where his teachers included Charles Taylor, and his Master of Arts and Doctor of Philosophy (1995) degrees are from Northwestern University, where he studied under Thomas A. McCarthy and Jürgen Habermas.
Heath is the recipient of the Pierre Elliott Trudeau Foundation Fellowship (2012). In 2013, Heath was named to the Royal Society of Canada. His popular book Enlightenment 2.0 won the 2014 Shaughnessy Cohen Prize for Political Writing. In 2021 Heath published an op-ed in the Globe and Mail which argued that the acronym BIPOC is problematic in the Canadian context, suggesting instead the acronym FIVM for "Francophone, Indigenous, and Visible Minority".
Ideas
The central claim of The Rebel Sell is that counter-cultural movements have failed, and that they all share a common fatal error in the way they understand society; hence, counter-culture is not a threat to "the system". For example, it is suggested of Adbusters' Blackspot campaign that the shoe's existence proves that "no rational person could possibly believe that there is any tension between 'mainstream' and 'alternative' culture."
In the book Filthy Lucre, Joseph Heath criticizes the idea that tax-paying is inherently different from consumption, and argues that the idea of a tax freedom day is flawed: It would make just as much sense to declare an annual "mortgage freedom day", in order to let mortgage owners know what day they "stop working for the bank and start working for themselves". ...But who cares? Homeowners are not really "working for the bank"; they're merely financing their own consumption. After all, they're the ones living in the house, not the bank manager.
"Market failures" or "Paretian" approach to business ethics
In business ethics, Heath advances a new theory, what he calls a "market failures" or "Paretian" approach, which states that "the market is essentially a staged competition, designed to promote Pareto efficiency, and in cases where the explicit rules governing the competition are insufficient to secure the class of favoured outcomes, economic actors should respect the spirit of these rules and refrain from pursuing strategies that run contrary to the point of the competition". The approach is neither akin to the shareholder theory, the stakeholder theory or to a personal ethics framework.
Heath's market failures approach follows from his work in political economy. According to Heath, the market is not a system of natural justice. Rather, it is an imperfect but efficient institutional arrangement designed to maximize social welfare by way of an unresolved collective action problem. In other words, markets are "special-purpose institutions designed to promote efficiency", that need to be "embedded within the broader context of a welfare state, which engages in both market-complementing and redistributive policies to claim to be just."
Since these structured competitions are implemented "for the narrow reason" that, in a reasonably competitive market, they generate social benefits through positive externalities, "adversarial ethics" are acceptable in the circumscribed and limited role of markets. Indeed, economic actors engaged in market transaction "must be given a fairly broad exemption from the norms of equality or fairness".
However, they must be held accountable to the fundamental principles required to have a competitive and efficiency promoting market. Therefore, "the central role of business ethics is […] not to bring in 'outside' moral considerations to condemn the latest outrage, but to clarify and to correct the self-understanding of participants in the market economy […]. In order to do so, it has no need to appeal to normative standards beyond those that are already implicit in the institutions of a market economy."