The case seems to be otherwise with Excellence or Perfection.[19] At first sight, indeed, the same alternatives present themselves:[20] it seems that the Excellence aimed at may be taken either individually or universally; and circumstances are conceivable in which a man is not unlikely to think that he could best promote the Excellence of others by sacrificing his own. But no moralist who takes Excellence as an ultimate end has ever approved of such sacrifice, at least so far as Moral Excellence is concerned; no one has ever directed an individual to promote the virtue of others except in so far as this promotion is compatible with, or rather involved in, the complete realisation of Virtue in himself.[21] So far, then, there seems to be no need of separating the method of determining right conduct which takes the Excellence or Perfection of the individual as the ultimate aim from that which aims at the Excellence or Perfection of the human community. And since Virtue is commonly conceived as the most valuable element of human Excellence--and an element essentially preferable to any other element that can come into competition with it as an alternative for rational choice--any method which takes Perfection or Excellence of human nature as ultimate End will _prima facie_ coincide to a great extent with that based on what I called the Intuitional view: and I have accordingly decided to treat it as a special form of this latter.[22] The two methods which take happiness as an ultimate end it will be convenient to distinguish as Egoistic and Universalistic Hedonism: and as it is the latter of these, as taught by Bentham and his successors, that is more generally understood under the term ‘Utilitarianism,’ I shall always restrict that word to this signification. For Egoistic Hedonism it is somewhat hard to find a single perfectly appropriate term. I shall often call this simply Egoism: but it may sometimes be convenient to call it Epicureanism: for though this name more properly denotes a particular historical system, it has come to be commonly used in the wider sense in which I wish to employ it.
§ 5. The last sentence suggests one more explanation, which, for clearness’ sake, it seems desirable to make: an explanation, however, rather of the plan and purpose of the present treatise than of the nature and boundaries of the subject of Ethics as generally understood.