The Simca Vedette is an executive car, manufactured from 1954 to 1961 by French automaker Simca, at their factory in Poissy, France. The Vedette competed in France's large car market at a time when the economy was finally returning to growth and enjoyed moderate success with its American style finished off by the Italian designer Rapi. It was marketed with different model names according to trim and equipment levels. The Vedette was Simca's largest model at that time and it spawned a more economical version, the Simca Ariane.
Simca acquired the Poissy factory from Ford France (Ford Société Anonyme Française, the French subsidiary of the Ford Motor Company), along with the model line, in 1954. The Vedette was therefore initially still marketed as the Ford Vedette.
The Vedette was manufactured in Poissy until 1961 and the Ariane until 1963. After that, production continued in Brazil until 1966, when the Vedette finally evolved into the Simca Esplanada following Simca's takeover by Chrysler.
Origins and launch
In the early 1950s, Henri Théodore Pigozzi was looking to expand the manufacturing operations of his Simca company, which was enjoying much success at the time, thanks to the popular Aronde. At the same time, Ford was seeking to divest itself of its French subsidiary, Ford SAF, which had a factory in Poissy, close to Paris, where it had been manufacturing a large car called the Ford Vedette. The Poissy plant was large and there was capacity for further expansion. The Vedette was a larger car than anything that Simca had on offer at that time. These points attracted Pigozzi, who decided to take over the entire factory, along with the rights to the cars manufactured there.
The cars appeared at the Paris Motor Show in October 1954 on the Ford France stand, but there was no mention of the Ford name on the covers of the brochures offered to potential customers. The name "Ford" appeared just once, in very small print, on the final page, presumably in order to avoid confusing customers who would be expected to call the cars "Simcas" from 1 December 1954, the date set for the formal hand-over of the business. In export markets the name change was less immediate, and even in adjacent Belgium, in January 1955 at the Brussels Motor Show the cars were still appearing on the stand of the Belgian Ford importer, sharing the space with models imported from Ford of Britain.
First generation
The acquisition by Pigozzi took place in July 1954, just when Ford was poised to launch its new, modern Vedette, with a four-door saloon body of "American" style, much like the contemporary British Fords or Vauxhalls. The car was powered by an unusually small 2351 cc sidevalve V8 engine called Aquilon ("North wind") in France, derived from Ford's Flathead engine family, whose displacement positioned the car into the "13 CV" French tax class. Equipped with a two-barrel Zenith-Stromberg 32NX carburetor, it produced for the first generation. Power was transferred to the rear live axle through a three-speed manual transmission with column shift. The Vedette had independent front suspension (by MacPherson struts) and drum brakes on all four wheels.
As with the Aronde, Simca marketed different trim levels of the Vedette under different model names, this time with references to the grand period of baroque in French history. The basic version was called the Simca Vedette Trianon, the mid-level was the Simca Vedette Versailles and, at the top of the range, the Simca Vedette Régence. An option on all versions was a large glass moonroof that slid into the roof, called Vistadome The Vedette range was still marketed under the Ford brand in some markets, including the Netherlands and Germany, until 1956. As the new model caught on, Simca was able to increase production from the 150 daily achieved during Ford's ownership of the factory to 250 cars a day.