Pebble is a discontinued smartwatch developed by Pebble Technology Corporation. Funding was conducted through a Kickstarter campaign running from April 11, 2012, to May 18, 2012, which raised $10.3 million; it was the most funded project in Kickstarter history, at the time. Pebble began shipping watches to Kickstarter backers in January 2013. Pebble watches can be connected to Android and iOS devices to show notifications and messages. An online app store distributed Pebble-compatible apps from many developers including ESPN, Uber, Runkeeper, and GoPro.
A steel-bodied variant to the original Pebble, the Pebble Steel, was announced at CES 2014 and released in February 2014. It had a thinner body, tactile metal buttons, and a Corning Gorilla Glass screen. It was available in two finishes: black matte and brushed stainless steel, with both a black leather and a matching steel band.
In 2015, Pebble launched its second generation of smartwatches: the Pebble Time and Time Steel. The devices were similarly funded through Kickstarter, raising $20.3 million from over 75,000 backers and breaking records for the site. In 2016, Pebble shut down their subsequent Time 2 series watches and refunded Kickstarter backers, citing financial issues.
On December 7, 2016, Pebble officially announced that the company would be shut down, and would no longer manufacture or continue support for any devices, nor honor any existing warranties. Pebble's intellectual property was purchased by Fitbit, a wearable technology company specializing in fitness tracking, who also hired some of the Pebble staff. Further clarification on the transition timeline and efforts to render Pebble OS and its watchfaces/apps more self-sufficient was posted to the Pebble Dev Blog on December 14, 2016. Support for the Pebble app store, online forum, cloud development tool, voice recognition, and voice replies ceased in June 2018, although support for some online services was restored by the unofficial "Rebble" community.
History
Development
The original Pebble Smartwatch was designed based on a concept by Eric Migicovsky describing a watch that could display messages from a smartphone and select Android devices. Migicovsky successfully took his idea through the Y Combinator business incubator program, and unusually for a startup company at Y Combinator, Migicovsky's business actually generated revenue during the program. Migicovsky was able to raise US$375,000 from angel investors such as Tim Draper of Draper Fisher Jurvetson, but was unable to raise additional funds. Discussing his inability to raise further funds, Migicovsky told the Los Angeles Times, "I wasn't extremely surprised... hardware is much harder to raise money for. We were hoping we could convince some people to our vision, but it didn't work out."
Funding
After raising venture capital for the product under their former name, Allerta (which had already developed and sold the inPulse smartwatch for BlackBerry devices), the company failed to attract traditional investors under their new Pebble brand name, so the company pursued crowd funding in April 2012.
Migicovsky's company, Pebble Technology, launched a Kickstarter campaign on , with an initial fundraising target of $100,000. Backers spending $115 would receive a Pebble when they became available ($99 for the first 200), effectively pre-ordering the $150 Pebble at a discounted price. Within two hours of going live, the project had met its $100,000 goal, and within six days, the project had become the most funded project in the history of Kickstarter to that point, raising over $4.7 million with 30 days left in the campaign.
On , Pebble Technology announced they were limiting the number of pre-orders. On , funding closed with $10,266,845 pledged by 68,929 people. At the time, the product held the world record for the most money raised for a Kickstarter project.
Production
Pebble worked with consulting firm Dragon Innovation to identify suppliers and manufacturers. After overcoming manufacturability difficulties with the prototype design, Pebble started mass production with manufacturer Foxlink Group in January 2013 with an initial production of 15,000 watches per week. Shipping was originally expected to begin September 2012, but Pebble Technology encountered manufacturing difficulties and began shipping units on . Pebble shipped 300,000 units by during its first year of production, over 400,000 by , 450,000 , 1 million by and 2 million by December 7, 2017.