Joe La Placa (b. New York in 1959) is an American art dealer in London and Senior Director, Partner of Cardi Gallery, London.
Early life and education
La Placa started out in New York as an artist and then, perhaps because of a more scientific or technical mindset, which he himself attributed in later interviews to the influence of his family (his father was a physicist), he migrated toward fabrication.
In 1976 he attended the School of Visual Arts in New York as the winner of the four-year long Silas B. Rhodes Presidential Scholarship Award. Studying with Keith Haring, he became close friends with the artist became immersed in the artsy downtown scene of New York, as La Placa described in an interview with the Mayfair Art Weekend as "living in the Renaissance". While attending the School of Visual Arts, La Placa worked as an assistant for Jean Michel Basquiat, Julian Schnabel amongst many others.
Career
In 1980 Joe La Placa worked for the gallery Sperone Westwater with key members of the Italian Transavantgarde such as Francesco Clemente, Enzo Cucchi and Sandro Chia.
A friend of the legendary Jean Michel Basquiat, La Placa worked as his studio assistant and helped set up his first solo show Worked at Annina Nosei Gallery 100 Prince Street.
As gallerist, writer and arts organization innovator, La Placa first became noted in the 1980s as a promoter and exhibitor of graffiti, especially as co-founder of the Gallozzi-La Placa Gallery (New York) with Guillaume Gallozzi in New York's TriBeCa. The gallery worked with leading graffiti artists (in some contexts producers of graffiti are referred to as "writers" ). Over the next few years the gallery worked with and represented many notable artists of the graffiti / "writing" genre, including Phase 2, Delta, Sharp, Rammellzee, ERO (Dominique Philbert), and Lee Quiñones. The focus of the gallery later diversified into presenting other visual art movements, including Italian Futurists, the Hudson River School, and British surrealists.
A photo spread and article on Gallozzi-La Placa Gallery, in Italian Vogue magazine from 1984, showed the partners standing inside a loft style studio surrounded by graffiti works in progress, sending the message that the gallerists were part of the scene, not just on the exhibitor side, but on the production side as well. Gallozzi and La Placa also excelled in marketing, and had a successful visit to the prestigious Basel Art Fair in 1984, a graffiti marketing coup that gained them respect—and clients—in Europe. La Placa later wrote: "Invited to mount an exhibition at the Basel Art Fair of 1984, my partner Guillaume Gallozzi and I sold 72 paintings and 40 drawings in three days. An ironic outcome, given that we flew to Switzerland with $50 between us and left with over $250,000, much of it in cash." In addition to graffiti, from 1985 on the gallery started showing Italian Futurists, the Hudson River school and British artists as well.
The gallery was operational until the late 1980s, after which La Placa moved to France and worked in IT (information technology) for about four years. In the early 1990s, motivated by a desire to get back into art, he relocated to London, where he dealt in British modernists, years he described as being difficult. He became the foreign editor for Art Review and also, still in London, which was now becoming more prominent as the hub for contemporary art, he wrote for Artnet. In the meantime his former partner Guillaume Gallozzi had died in 1995 in Paris, aged 37.
La Placa spent some years as Foreign Editor for ArtReview and as the chief London representative and writer for Artnet, the online art auctions company. In 2007, with hedge fund mogul Mike Platt, head of BlueCrest Capital Management, La Placa co-founded All Visual Arts (AVA) a London-based gallery and arts patronage organization capitalized by the hedge fund and considered by some reviewers to represent a new direction in how visual arts are produced and represented.