There are, on the other hand, individuals whose apparent low suggestibility is of the highest social value. There are striking instances, throughout the long struggle toward human liberty, of persons who could withstand the public opinion of their own day in the light of some ideal which they cherished, of men who needed no other approval than their consciences, their better selves, or their god. Socrates drinking the fatal hemlock, Christ upon the cross, the Christian saints, Joan of Arc, the extreme dissenters of every generation, are instances of men and women seemingly unmoved by the praise and blame of their contemporaries. Sustained by their deep inner conviction of the justice and significance of their mission, they have been content to suffer scorn, ridicule, and martyrdom at the hands of their own generation in a persistent devotion to what in their eyes constituted the highest good of mankind.
SOCIAL ESTIMATES AND STANDARDS OF CONDUCT. Individuals are early habituated to the customs of the society in which they live, and come to approve, as might be expected from the power of men's habits and from their instinctive gregariousness, those things which they or their companions have always done. That "people don't do such things," or that "everybody does them," is a frequently assigned reason for the approval or condemnation of an act. Social approvals thus become affixed to acts which are regularly done by the majority, and divergences are subjected to varying degrees of censure. In civilized societies variations from customs that are not legally enforced are punished mainly by social ostracism. There is no law against walking down a crowded city street in Elizabethan costume, yet few would indulge their taste for beautiful but archaic dress in the face of all the ridicule they would incur. The whole system of etiquette, of the standard of living of respectable society, is maintained in large part because of the approvals and outward marks of admiration that go to some types of life and the contempt in which others are held. Much of the economic activity of the leisure class, as Professor Veblen has so well pointed out, is devoted to wasting time and spending money conspicuously as outward indications that the individual is living up to established and approved standards.[1]