Louella Parsons (born Louella Rose Oettinger; August 6, 1881 – December 9, 1972) was an American gossip columnist and a screenwriter. She was retained by William Randolph Hearst because she had championed Hearst's mistress Marion Davies and subsequently became an influential figure in Hollywood. At her peak, her columns were read by 20 million people in 700 newspapers worldwide.
She remained the unchallenged "Queen of Hollywood gossip" until the arrival of the flamboyant Hedda Hopper, with whom she feuded for years.
Early life
Louella Parsons was born Louella Rose Oettinger in Freeport, Illinois, the daughter of Helen (Stine) and Joshua Oettinger. Her father was of German Jewish descent, as was her maternal grandfather, while her maternal grandmother, Jeanette Wilcox, was of Irish origin. During her childhood, her parents attended an Episcopal church. She had two brothers, Edwin and Fred, and a sister, Rae. In 1890, her widowed mother married John H. Edwards. They lived in Dixon, Illinois.
Parsons decided to become a writer or a reporter during high school. At her 1901 high school graduation, she gave a foretelling speech, titled "Great Men", after which her principal announced that she would become a great writer.
After high school, Parsons enrolled in a teacher's course at a local Dixon college. She received a financial contribution from a distant German relative. While still in college, Parsons obtained her first newspaper job as a part-time writer for the Dixon Star. In 1902, she became the first female journalist in Dixon, where she gossiped about Dixon social circles, making a step towards her Hollywood career.
She and her first husband, John Parsons, moved to Burlington, Iowa. Her only child, Harriet (1906–1983), who grew up to become a film producer, was born there. While in Burlington, Parsons saw her first motion picture, The Great Train Robbery (1903).
When her marriage broke up, Parsons moved to Chicago. In 1912, she had her first taste of the movie industry working for George K. Spoor as a scenario writer at the Essanay Company in Chicago, selling her first script for $25. Her daughter, Harriet, was billed as "Baby Parsons" in several movies, which included The Magic Wand (1912), written by Louella Parsons. She also wrote a book titled How to Write for the Movies.
Career
Hearst Corporation
In 1914, Parsons began writing the first movie gossip column in the United States for the Chicago Record Herald. William Randolph Hearst bought that newspaper in 1918 and Parsons was out of a job, as Hearst had not yet discovered that movies and movie personalities were news. Parsons then moved to New York City and started working for the New York Morning Telegraph writing a similar movie column, which attracted the attention of Hearst after he saw her interview of his mistress and protégé Marion Davies. Parsons had encouraged readers to "give this girl a chance" while the majority of critics disparaged Davies. Parsons showered the former chorus girl with praise which led to a friendship between the two women and led to an offer from Hearst in 1923 for her to become the $200-a-week motion-picture editor of his New York American. Her perpetual praise of Davies did not go unnoticed by others as well. The phrase "Marion never looked lovelier" became a standard in her column and a tongue-in-cheek cultural catchphrase.
There was persistent speculation that Parsons was elevated to her position as the Hearst chain's lead gossip columnist because of a scandal about which she did not write. In 1924, director Thomas Ince died after being carried off Hearst's yacht, allegedly to be hospitalized for indigestion. Many Hearst newspapers falsely claimed that Ince had not been aboard the boat at all and had fallen ill at the newspaper mogul's home. Charlie Chaplin's secretary reported seeing a bullet hole in Ince's head when he was removed from the yacht. Rumors proliferated that Chaplin was having an affair with Hearst's mistress Davies, and that an attempt to shoot Chaplin may have caused Ince's death. Allegedly, Parsons was also aboard the yacht that night but she ignored the story in her columns. The official cause of death was listed as heart failure.
New York Newspaper Women's Club
Parsons was a founding member of the New York Newspaper Women's Club, and was elected president of the organization for one term in 1925.