Not for one minute, however, was the need for a greater building forgotten, and through mass meetings, alumni dinners, and University publications, the alumni were educated as to the aims and ideals of the organization and the vital need of a building which should adequately serve as the center of the life of the thousands of men in the University. All this was not accomplished without opposition, which centered largely in the rival claims of the committee charged with the raising of funds for Alumni Memorial Hall. Fortunately this misunderstanding faded away when the Memorial Building was completed in 1909 and the purpose of the Union became better understood.
This long effort among the alumni eventually began to have its effect and for several years before the actual campaign for funds for the Union was launched, alumni everywhere were asking: "When are you going to ask us to contribute toward the new Union? I want to do something." Yet the actual result of the campaign, when it was finally launched in 1915, was in many ways a great surprise. Within a little over a year some $800,000 was subscribed and work on the new building was begun. The most remarkable aspect of this response was the fact that no large subscriptions were made,--$10,000 was the largest. In fact the majority of the subscriptions came in the form of $50 life memberships which not only made the graduates of the University participants in an institution concerned with the fundamentals of University life, linking students, teachers, and alumni in a common cause, but gave the graduates a home in Ann Arbor to which they could return as of right, asking no favors. It is doubtful if any large undertaking in any university has ever been more widely supported by general alumni subscriptions.
The declaration of war in 1917, and the almost immediate increase in building costs, made more difficult the completion of the building, though a supplementary campaign in 1919 increased the funds to over the million dollars originally asked for. Even this proved inadequate and when the Union was finally opened in the fall of 1919, there was still some $200,000 to be raised, secured by a mortgage on the building. This, in effect, represented the increase in the cost of building during the war. The completion of the Union was felt to be a vital matter and while the wide-spread interest of the alumni in the building made it practically certain that the necessary funds would be forthcoming within a few years; to delay until the full amount was in hand would have been disastrous. During the abnormal years of 1918-19, $60,000 alone was added to the building fund through student life memberships, while the following fall over $110,000 more was pledged this way, a practical evidence of undergraduate interest and support.