The 28th TVyNovelas Awards were an academy of special awards to the best soap operas and TV shows. The awards ceremony took place on March 14, 2010 in the Mundo Imperial Forum, Acapulco, Guerrero. The ceremony was televised in Mexico by El canal de las estrellas.
Yuri hosted the show. Atrévete a soñar and Sortilegio won 4 awards, the most for the evening. Other winners Hasta que el dinero nos separe won 3 awards, including Best Telenovela, En nombre del amor won 2 awards and Los exitosos Pérez, Mañana es para siempre, Mi pecado and Un gancho al corazón won 1 each.
Summary of awards and nominations
Winners and nominees
Telenovelas
Others
Special Awards
25 Years of Musical Career: Aleks Syntek
42 Years as a Producer: Enrique Segoviano
A Lifetime on Stage: María Victoria
Special Event
TVyNovelas Debut: Paulina Goto
Performers
Absent
People who did not attend the ceremony and were nominated in the shortlist in each category: Aracely Arámbula Emilio Larrosa Fernando Colunga Leticia Calderón (Karina Duprez received the award in her place)