"You see again," said Dr. Conwell, musingly, "the advantage of aiming at big things. That building represents $109,000 above ground. It is free from debt. Had we built a small church, it would now be heavily mortgaged."
EVEN as a young man Conwell won local fame as an orator. At the outbreak of the Civil War he began making patriotic speeches that gained enlistments. After going to the front he was sent back home for a time, on furlough, to make more speeches to draw more recruits, for his speeches were so persuasive, so powerful, so full of homely and patriotic feeling, that the men who heard them thronged into the ranks. And as a preacher he uses persuasion, power, simple and homely eloquence, to draw men to the ranks of Christianity.
He is an orator born, and has developed this inborn power by the hardest of study and thought and practice. He is one of those rare men who always seize and hold the attention. When he speaks, men listen. It is quality, temperament, control--the word is immaterial, but the fact is very material indeed.
Some quarter of a century ago Conwell published a little book for students on the study and practice of oratory. That "clear-cut articulation is the charm of eloquence" is one of his insisted-upon statements, and it well illustrates the lifelong practice of the man himself, for every word as he talks can be heard in every part of a large building, yet always he speaks without apparent effort. He avoids "elocution." His voice is soft-pitched and never breaks, even now when he is over seventy, because, so he explains it, he always speaks in his natural voice. There is never a straining after effect.
"A speaker must possess a large-hearted regard for the welfare of his audience," he writes, and here again we see Conwell explaining Conwellism. "Enthusiasm invites enthusiasm," is another of his points of importance; and one understands that it is by deliberate purpose, and not by chance, that he tries with such tremendous effort to put enthusiasm into his hearers with every sermon and every lecture that he delivers.
"It is easy to raise a laugh, but dangerous, for it is the greatest test of an orator's control of his audience to be able to land them again on the solid earth of sober thinking." I have known him at the very end of a sermon have a ripple of laughter sweep freely over the entire congregation, and then in a moment he has every individual under his control, listening soberly to his words.