An iron rod being placed on the outside of a building, from the highest part continued down into the moist earth in any direction, straight or crooked, following the form of the roof or parts of the building, will receive the lightning at the upper end, attracting it so as to prevent its striking any other part, and affording it a good conveyance into the earth, will prevent its damaging any part of the building.

A small quantity of metal is found able to conduct a great quantity of this fluid. A wire no bigger than a goosequill has been known to conduct (with safety to the building as far as the wire was continued) a quantity of lightning that did prodigious damage both above and below it; and probably larger rods are not necessary, though it is common in America to make them of half an inch, some of three quarters or an inch diameter.

Memoirs of Benjamin Franklin; Written by Himself, Volume II (of 2) — Part 142

The rod may be fastened to the wall, chimney &c., with staples of iron. The lightning will not leave the rod (a good conductor) through those staples. It would rather, if any were in the walls, pass out of it into the rod, to get more readily by that conductor into the earth.

Memoirs of Benjamin Franklin; Written by Himself, Volume II (of 2) — Part 142

If the building be very large and extensive, two or more rods may be placed at different parts, for greater security.

Memoirs of Benjamin Franklin; Written by Himself, Volume II (of 2) — Part 142

Small ragged parts of clouds, suspended in the air between the great body of clouds and the earth (like leaf gold in electrical experiments) often serve as partial conductors for the lightning, which proceeds from one of them to another, and by their help comes within the striking distance to the earth or a building. It therefore strikes through those conductors a building that would otherwise be out of the striking distance.

Long sharp points communicating with the earth, and presented to such parts of clouds, drawing silently from them the fluid they are charged with, they are then attracted to the cloud, and may leave the distance so great as to be beyond the reach of striking.

It is therefore that we elevate the upper end of the rod six or eight feet above the highest part of the building, tapering it gradually to a fine sharp point, which is gilt to prevent its rusting.

Thus the pointed rod either prevents the stroke from the cloud, or, if a stroke is made, conducts it to the earth with safety to the building.