WPHL-TV (channel 17) is a television station in Philadelphia, Pennsylvania, United States, serving as the local outlet for The CW Television Network. The station also maintains a secondary affiliation with MyNetworkTV. Owned and operated by The CW's majority owner, Nexstar Media Group, WPHL-TV has studios in the Wynnefield section of West Philadelphia; it maintains a channel sharing agreement with Vineland, New Jersey–licensed Univision station WUVP-DT (channel 65), under which the two stations transmit using WPHL-TV's spectrum from a tower in the Roxborough antenna farm.
History
WPCA-TV
Radio station WKDN of Camden, New Jersey, received a construction permit for channel 17 as WKDN-TV on January 27, 1954. After not building the facility, the station sold the permit to the Young People's Church of the Air, owned by Percy Crawford, for $40,000 in February 1959. The call letters were changed to WPCA-TV, reflecting both his initials and the name of his long-running broadcast ministry; the city of license was changed from Camden to Philadelphia in March 1960.
Promising a lineup of religious programs and family entertainment, the station signed on July 17, 1960, making it Philadelphia's first commercial UHF station.
WPCA-TV struggled amid the low penetration of UHF tuners prior to the 1964 passage of the All-Channel Receiver Act and Crawford's unexpected death in an October 1960 car accident. The station went silent August 1, 1962, having operated just two years.
The independent years
When channel 17 went silent, its sale was immediately announced to a consortium headed by attorney Aaron Jerome Katz and two real estate men. The station returned to the air on January 31, only to go dark again on June 14, when an application for the sale of channel 17 was finally filed with the Federal Communications Commission. The station's cameras were lent to WHYY-TV, the new public television station in Wilmington, Delaware, to allow that station to operate before a scheduled donation of equipment could be transferred and the station's own equipment did not function properly.
The Philadelphia Television Broadcasting Company, headed by Katz and advertising executive Len Stevens, was approved to purchase the station in mid-1964. After receiving approval to boost its effective radiated power from 12,000 to 626,000 watts, the new owners returned channel 17 to the air on September 17, 1965, as independent station WPHL-TV. It was the third UHF independent to sign-on in Philadelphia that year, two and a half weeks after WKBS-TV (channel 48) and four months after WIBF-TV (channel 29, later WTAF and now WTXF-TV). After merging with U.S. Communications Corporation in 1967 WPHL-TV became the flagship station for their station group. U.S. Communications also operated WATL in Atlanta, WPGH-TV in Pittsburgh, WXIX-TV in Cincinnati and KEMO-TV now (KOFY-TV) in San Francisco. The station produced and aired numerous local television shows over the years, including kids' favorite the Wee Willie Webber Colorful Cartoon Club and Dr. Shock's back-to-back shows Mad Theater and Horror Theater.
In the summer of 1975, WPHL-TV moved from its original studio facility at 1230 East Mermaid Lane in the suburb of Wyndmoor, which had been the station's base since its 1960 debut, to its current studio on Wynnefield Avenue in the Wynnefield suburb of West Philadelphia. The building had once been the location of an A&P supermarket. The station offered a schedule of off-network drama series, sitcoms, old movies, sports and religious programs. It also ran NBC and ABC programs that KYW-TV (channel 3, now a CBS owned-and-operated station) and WPVI-TV (channel 6) had respectively preempted until the fall of 1976, and again from the fall of 1977 to the summer of 1983. The Providence Journal Company bought channel 17 in 1979. At that point, WPHL sought a different programming strategy geared towards adults, gradually dropping children's programming and cartoons. It focused more on movies, off-network drama series, recent off-network sitcoms and sports. The station also aired several hours of religious programming each day.
Throughout the late 1970s and 1980s, WPHL was known on-air as "The Great Entertainer," with voiceovers provided by announcer Sid Doherty. The station positioned itself as an alternative to both WTAF and WKBS, as it programmed more towards adults with movies and other syndicated programs, while its competitors were heavy on sitcoms and children's cartoons. WPHL was also a station heavy on local sports, as it aired games featuring Major League Baseball's Philadelphia Phillies until 1982, the NBA's Philadelphia 76ers from 1982 to 1995 and the NHL's Philadelphia Flyers in the 1990s.
