=Hebert, Zepherin=, President, Hudon, Hebert & Co., Ltd., Montreal, Quebec, Wholesale Grocers and Wine Merchants, importing direct from manufacturers in Europe, China, Japan, Asia Minor and United States. Born in the city of Montreal on February 6, 1866, the son of Charles P. and Rose (Busseau) Hebert, the subject of this sketch is in the prime of life. Having attended the Catholic Commercial Academy and St. Mary’s College, Mr. Hebert received a liberal education, and to this fact, marked business ability, which he displayed at an early age, and a winning personality are due his rapid rise, and present recognized position in the Eastern Metropolis. Mr. Hebert’s business career and his advancement is worthy of note. He joined his present firm as clerk in 1883, when but seventeen years of age; admitted partner ten years later; became Director and Assistant Manager, 1906; elected Vice-President, 1908; President, 1911. This business was established, 1839, under the name of E. & V. Hudon; later, V. Hudon, J. Hudon & Co.; Hudon, Hebert & Cie, 1883; incorporated under present name, 1906, the late C. P. Hebert being first President. They now employ a staff of 170, and have 25 travelling salesmen constantly visiting all Canada and selling their goods from the Atlantic to the Pacific oceans; their turn-over ending January 31, 1913, was $4,000,000, an increase of $1,000,000 over the past two years’ business. For the last twenty-five years Mr. Hebert has been a member of the Montreal Board of Trade, second Vice-President in 1915, first Vice-President in 1916, and in 1917 was accorded the honor of being elected President of that influential body, being the first French-Canadian upon whom such a signal mark of distinction has been conferred. He was appointed a member of the Council in February, 1913; elected member Transportation Bureau December, 1913; has held most of important offices, Dominion Grocers’ Guild, and is now President; Chairman, Prize Committee, Province Quebec; President Montreal Wholesale Liquor Association; Treasurer and Governor, Notre Dame Hospital; Governor Montreal General Hospital, Governor Laval University. Mr. Hebert is a dominant force in the cultivation of harmonious relations between the Provinces of Ontario and Quebec, and was one of the promoters of the Bonne Entente movement, having presided as Chairman at the Conference when the idea was first crystallized, which led to such happy results, and is at present a member of the executive. Of broad opinions, and liberal views, he has been described as “a thorough-going Canadian.” He is an ardent admirer of British institutions, with a fine pride of his own race and its splendid traditions. His opinions on economic questions, of which he has been a close student, are held in the highest regard and his addresses before the Canadian Credit Men’s Association on “Credit and Co-operation,” and before the Wholesale Grocers’ Guild, on “Evolution of a Credit Plan” were considered masterly expositions of the subjects dealt with. Mr. Hebert has had a distinguished military career. He served with the 65th Regiment, Mount Royal Rifles, as private, 1882; saw active service in the North-west Rebellion, 1885; promoted to Sergeant and Captain, and retired with the rank of Major, after eighteen years of service. With such a fine record he is enthusiastic on the winning of the war, and prominent in all undertakings of a patriotic nature. With admirable diction he is able to speak English and French, and has all the courtesy and charm of manner which characterizes the educated French-Canadian. He married Blanche Robidoux, daughter of J. O. Robidoux, Oct. 9, 1894; has two sons, Charles P. and Jacques Robidoux, and two daughters, Marielle and Gertrude. He belongs to the following clubs: Canadian, Jockey. Recreations: General, military affairs. Politics, Independent Liberal. Religion, Roman Catholic. Address, Montreal, Quebec.