Essence (stylized in all caps) is an American monthly lifestyle magazine covering fashion, beauty, entertainment, and culture. First published in 1970, the magazine is written for African-American women.
History
Edward Lewis, Clarence O. Smith, Cecil Hollingsworth and Jonathan Blount founded Essence Communications Inc. (ECI) in 1968. It began publishing Essence magazine in May 1970. Lewis and Smith called the publication a "lifestyle magazine directed at upscale African American women". They recognized that black women were an overlooked demographic and saw Essence as an opportunity to capitalize on a virtually untouched market of black women readers. Its initial circulation was approximately 50,000 copies per month, subsequently growing to roughly 1.6 million. Gordon Parks served as its editorial director during the first three years of its circulation.
In 2000, Time Inc. purchased 49 percent of Essence Communications Inc.
In 2005, Time Inc. made a deal with Essence Communications Inc. to purchase the remaining 51 percent. The deal placed the ownership of the 34-year-old Essence magazine, one of the United States' leading magazines for women of color, under widespread ownership, rather than black ownership. In January 2018, the magazine returned to a fully black-owned publication after its acquisition by Richelieu Dennis, the founder of Sundial Brands.
In 2020, Black Female Anonymous, a group made up of former and possibly current Essence employees, published a Medium article alleging sexual harassment claims against Dennis, as well as egregious claims of bullying and mistreatment of employees by members of the C-Suite. Following the Medium post, an investigation was launched into the claims.
As a result of the Coronavirus pandemic, Essence furloughed staff in 2020 after receiving a PPP loan from the government.
Contents
In "Black Womanhood: Essence and its Treatment of Stereotypical Images of Black Women," professors stated that diverse images of black women are not often included in white magazines and media but that those black women can see themselves in different lights in Essence. The magazine features sections called Celebrity, Fashion, Beauty, Hair, Love, and Point-of-View. The magazine has covered topics from family, to social issues in the African-American community, African-American women in the military, and being HIV positive. Celebrities including Michelle Obama and the late Whitney Houston have appeared on the cover and been featured in the magazine through interviews and photo spreads. Originally launched primarily as a fashion magazine, Essence has grown to be a guideline for African-American women in many aspects of life.
Frequent contributors, including current editor-in-chief Vanessa K. De Luca, provide advice for the business-minded black woman.
Format
The online version of the magazine opens with large images that also display links to main articles. Scrolling farther the down, viewers of the site will find "Top Stories", "Hot Right Now", and other sections. There are tabs to the various categories of the publication's material, including "Celebrity," "Fashion," "Beauty," "Hair," "Love," "Lifestyle," "News", and "Videos".
Several spots on the website provide links to the magazine's social media platforms, including Facebook, Twitter, Pinterest, YouTube, Instagram, and Google Plus. The bottom of the page presents a "From the Mag" section that features content from the magazine.
Imagery in advertisements
Essence issues in the early 2000s featured mostly black woman models with lighter skin complexions. The magazine then began to include a greater number of models with darker skin complexions.
In terms of hair types, long and wavy hairstyles were almost equally represented as short and curly styles. The sizes of the noses and lips of most of the models were considered average. The bodies of the models were not often displayed. When they were, thinner and average body types were more likely to be shown than fuller body types.
These observations rose out of a study titled "Race and Gender in the Media: A Content Analysis of Advertisements in Two Mainstream Black Magazines." They were then used to comment on what the image practices of Essence may say about how black media represents black people, chiefly black women, and how these representations may reflect and reveal larger truths about how black people themselves.