The Oops!... I Did It Again Tour (billed as Oops!... I Did It Again Tour 2000) was the third concert tour by American entertainer Britney Spears. It supported her second studio album, Oops!... I Did It Again (2000), and visited North America and Europe. The tour was announced in February 2000, while Spears was in the midst of the Crazy 2k Tour. The stage was much more elaborative than her previous tours and featured video screens, fireworks and moving platforms. The setlist was composed by songs from her first two studio albums, ...Baby One More Time and Oops!... I Did It Again as well as a few covers. Showco was the sound company, who used the PRISM system to adapt the show to each venue. Spears used a handheld microphone and a headset during the shows, while an ADAT was used to replace her voice during energetic dance routines.
The show consisted of four segments with each segment being followed by an interval to the next segment, and it ended with an encore. The show began with Spears descending from a giant orb. Most of the songs displayed energetic dance routines with the exception of the second segment, which featured mostly ballads. The encore consisted of a performance with fireworks. The Oops!... I Did It Again Tour received positive reviews from critics, who praised Spears's energy onstage as well as the band. It was also a commercial success, the reported dates by Billboard averaged $507,786 in grosses and nearly 15,841 in attendance, bringing a total of $43.6 million and more than 1.4 million of tickets and became one of the highest-grossing tours of 2000. The Oops!... I Did It Again Tour was broadcast by many channels around the world. Former Wishbone star Mikaila was one of the opening acts for the tour.
Background
On February 22, 2000, Spears announced a summer tour in support of her second studio album, Oops!... I Did It Again (2000). The tour marked the first time Spears toured Europe. She commented, "I'm going to go to Europe, and just basically go everywhere for six months, [...] I've never toured outside of the U.S. I've never experienced other fans in other places, and performing in front of them is going to be so exciting." Before the tour began, Forbes reported that concert promoter SFX Entertainment guaranteed her a minimum of $200,000 per show. Tour sponsors from the 2000 leg of the ...Baby One More Time Tour, Got Milk?, and Polaroid, remained. Clairol's Herbal Essences was also added as a sponsor. Spears recorded a song for the latter called "I've Got the Urge to Herbal" to be used on their radio campaign, though she chose to not attend a photoshoot for the product when she decided to support an 86-day strike by the Screen Actors Guild (SAG). She later donated $1 from each ticket sold from her Inglewood, California show on July 28, 2000 to the union. For the European Leg of the Tour, Spears originally was going to do a co-headlining tour with NSYNC following the group’s No Strings Attached Tour. Spears ended up touring the region solo.
Development
Jamie King was chosen as tour director. Tim Miller and Kevin Antunes served as director of production and musical director, respectively. Mark Foffano was chosen as the lightning director. Spears described the tour as "like a Broadway show". The setlist included material from her first studio album ...Baby One More Time (1999) as well as seven songs from Oops!... I Did It Again. Spears explained, "I've been singing the same material for so long now. It'll be nice to change it up a little bit." She also talked about her expectations for the tour, saying, "I can't wait. I'll have a world tour. I'm going to have more dancers, a bigger stage, more pyro... just a lot bigger". The proscenium stage was much more elaborate than the stage of her previous tour and included video screens, movable platforms and different props. It cost $2.2 million to build. The tone of the show varied from the beginning: for the performance of "Born to Make You Happy", Spears sang in a set resembling a children's bedroom, complete with large toys and a pillow fight routine. On the contrary, she unveiled a more sophisticated image for "Don't Let Me Be the Last to Know", and followed it with raunchy performances for "...Baby One More Time" and "Oops!... I Did It Again".