Promociones Antonio Peña, S.A. de C.V. d/b/a Lucha Libre AAA Worldwide is a Mexican Lucha Libre (professional wrestling) promotion based in Mexico City, Mexico. Commonly referred to as simply AAA (pronounced "triple A"; an abbreviation of its original name Asistencia, Asesoría y Administración de Espectáculos, ), the promotion was founded in 1992 when Antonio Peña broke away from Consejo Mundial de Lucha Libre (CMLL) to set up a promotion, which allowed him more creative freedom. AAA has held a number of pay-per-views (PPV) over the years and has promoted shows not just in Mexico but in the United States and Japan as well.
In addition to the conventional "squared circle", the promotion occasionally uses a hexagonal wrestling ring and has a reputation for its outlandish gimmicks and characters as well as having developed a more extreme match style in recent years. Over the years, AAA has worked together with several American promotions, while currently having working relationships with other Mexican promotions.
History
AAA dates from April/May 1992, when Consejo Mundial de Lucha Libre (CMLL) booker Antonio Peña broke with the company in favor of establishing his own group along with Konnan and much of the young and exciting talent from CMLL. This left CMLL with a middle-aged roster and a seemingly bleak future. AAA also looked for talent from other markets, as they found and signed Tijuana natives Rey Mysterio, Jr. and Psicosis. The promotion flourished with top talent like El Hijo del Santo, Octagón, Blue Panther, the Casas brothers (Negro Casas and Heavy Metal) and possessed top draws in Los Gringos Locos, Cien Caras, Konnan, and Perro Aguayo. The rising popularity of AAA soon caused rival Universal Wrestling Association to go out of business, and Peña quickly signed up top draws including El Canek, Dos Caras and Los Villanos.
AAA's "golden years" (from 1993–1995) peaked with the When Worlds Collide pay-per-view, promoted in conjunction with World Championship Wrestling (WCW) and broadcast in the United States in 1994. Weeks after the show, Art Barr (a key member of Los Gringos Locos) died while visiting his family. As a result, AAA vacated the AAA Tag Team Championships, and this led to the departure of fellow stable-mates (in Los Gringos Locos) Eddie Guerrero and Madonna's Boyfriend. El Hijo del Santo also departed as a result of creative problems, and stars such as Fuerza Guerrera and Blue Panther soon left too when the Mexican economy began to slow down (which resulted in the company's inability to offer as much work). Many wrestlers, including Rey Misterio, Jr., Psicosis, La Parka, and Juventud Guerrera, would also depart to WCW in 1996, as well as Konnan's short-lived Promo Azteca promotion. In early 1997, AAA established a working agreement with the World Wrestling Federation, but the only significant outcome resulted in several luchadores featuring in the 1997 Royal Rumble. In the mid-1990s the name of the company was changed to simply be "AAA", pronounced "Triple A" as the company bought out Televisa and became independent.
AAA broadcasts shows regularly on Gala TV in Mexico and Univision TDN in Mexico and parts of the United States.
On October 6, 2006, founder Antonio Peña died of a heart attack. Following Peña's death his sister Marisela Peña manages AAA financially, while Peña's brother-in-law Joaquín Roldán and his son, Dorian Roldán Peña serve as operational managers. In 2008 Lucha Libre USA presented AAA's second U.S. pay-per-view, Legendary Battles of Triplemania. In 2009 AAA announced the official release of a video game originally entitled AAA El Videojuego. The game was later retitled Lucha Libre AAA: Héroes del Ring by the publisher of the game, with a release date of October 12, 2010.