Ten Percent is a British comedy series based on the French series Call My Agent! (titled Dix pour cent in French, which translates as 'ten per cent'); both are set in talent agencies that see turbulence when their founder unexpectedly dies. The London talent agency, Nightingale Hart, has agents Jonathan Nightingale (Jack Davenport), Rebecca Fox (Lydia Leonard), Stella Hart (Maggie Steed), and Dan Bala (Prasanna Puwanarajah), interact with celebrity clients, featuring many real actors portraying versions of themselves. It was originally released in select markets on Amazon Prime Video on 28 April 2022, also being shown in the United States on BBC America.
It was cancelled after one series.
Premise
Misha has decided to follow her absent father, Jonathan, and grandfather, Richard, in their talent agent career, arriving at London agency Nightingale Hart just in time to be spontaneously hired as an assistant when one is fired. Shortly after Misha joins, Richard dies, and Jonathan and another agent, Stella, discover the agency is struggling financially. Jonathan also struggles to keep his family from realising who Misha really is. Meanwhile, agent Rebecca is launching a production branch of the agency and falling for Margaux, the author of the book she's set to adapt, and agent Dan tries to launch the career of their receptionist-turned-actress, Zoe – also while falling for her. Stella sorts through a different personal dilemma and supports old friend and self-sabotaging actor Simon. Misha starts to help Jonathan's son Luke become a screenwriter. They all try to handle their temperamental celebrity clients while holding off the imposition of the American company who bought the agency.
Cast and characters
Jack Davenport as Jonathan Nightingale (based on Mathias) Jonathan is the son of agency founder Richard, a friendly but authoritative agent. When his wife, Charlotte, was pregnant with their son, Luke, he had an affair at the Edinburgh Festival; from this affair he is also the father of Misha. Lydia Leonard as Rebecca Fox (based on Andréa) Rebecca is a passionate agent who is emotionally withdrawn in her personal life. She wants the agency to open a production division and acquires the rights to an autobiographical book written by French journalist Margaux, who she then develops a romantic interest in. Maggie Steed as Stella Hart (based on Arlette) Stella is a warm but stern agent who has been around since the start and maintains the founding ideals. Prasanna Puwanarajah as Dan Bala (based on Gabriel) Dan is a bumbling agent who takes on receptionist Zoe as a client after seeing her play, as well as dating her, but gets overly jealous. Hiftu Quasem as Misha Virani (based on Camille) Misha is a young Scottish woman who decides to follow her absent father and grandfather's career as a talent agent, being spontaneously hired to their agency. She helps Rebecca and Luke with their career aspirations. Fola Evans-Akingbola as Zoe Spencer (based on Sofia) Zoe is an aspiring actress and the receptionist of Nightingale Hart, who dates Dan. Rebecca Humphries as Julia Fincham (based on Noémie) Julia is Jonathan's attentive assistant who has had a long crush on him, she is initially cold towards Misha. Harry Trevaldwyn as Ollie Rogers (based on Hervé) Ollie is Dan's capable and fanatical assistant, who develops a quick friendship with Misha and a crush on the new American assistant, Kevin. Eléonore Arnaud as Margaux Martorana (based on Colette) Margaux is a French journalist and war correspondent who sells the film rights to her book to Rebecca, also getting into a tumultuous relationship with her. Edward Bluemel as Luke Nightingale (based on Hippolyte) Luke is an aspiring screenwriter who gives his scripts to Misha to vet for the agency, nervous to approach his father. Jack Holden as Kevin Kevin is the new American assistant, who cannot stop smiling and appeasing his bosses; he gets dumped by his boyfriend after moving to London. Natasha Little as Charlotte Nightingale (based on Catherine) Charlotte is Jonathan's wife and Luke's mother, and a dance teacher. She is friendly, and is kind to Misha before and after discovering her husband's affair. Tim McInnerny as Simon Gould Simon is an old friend of Richard and Stella who has been an unsuccessful actor from the agency's start; though talented, he suffers from self-doubt and alcoholism. Chelsey Crisp as Kirsten Furst Kirsten is an American executive who comes in to oversee the agency, causing cultural conflicts. She has an unhealthy relationship with her American boss, and is a recovering alcoholic.