WBCA was a short-lived commercial FM radio station, licensed to Schenectady, New York. The station, originally W47A, debuted on July 17, 1941, as the first "independent" commercial FM station, since it did not have an associated AM station partner. The call sign was changed to WBCA in 1943. Despite initial optimism that FM band stations would soon supplant the AM band, WBCA ceased operations in 1952 due to financial issues, largely the result of a lack of an audience with FM receivers.
History
W47A
In May 1940, the Federal Communications Commission (FCC) announced the establishment, effective January 1, 1941, of an FM radio band operating on 40 channels spanning 42–50 MHz. The first fifteen commercial FM station construction permits were issued on October 31, 1940, including one to the Capitol Broadcasting Company in Schenectady for 44.7 MHz, which was issued the call sign W47A. The station made its debut broadcast on July 17, 1941.
The person primarily responsible for the station's founding was Leonard L. Asch, who had an extensive background in marketing at General Electric. A 1941 station review reported that "the advent of W47A on the air waves was greeted by five pages of promotional material in one Schenectady paper, six pages in the other Schenectady daily, and by two pages each in the Albany and Troy papers." Close attention was given to the station's character, and this report further stated that "The problem of earning a reputation among both sponsors and the listening public for 'class,' without falling into the error of becoming a 'snob' station, has required some ticklish maneuvering. Offers of programs from so-called 'borax' houses and other opportunistic high-pressure merchandisers have been declined as tactfully as possible, in keeping with the high standards established for all Frequency Modulation broadcasting. It is believed that the temporary loss of immediate revenue will be compensated by an increasing public recognition of the worthwhileness of those sponsors whose programs are acceptable."
At this time FM was still a new, unproven technology. The station owners put on a series of demonstrations, and began locally selling General Electric brand receivers. (One station countered with advertisements declaring "This is not an FM station, and can be heard on any set.") These radios did not cover the entire FM broadcast band, in order to make it difficult to receive competing stations.
Programming, spanning 16 hours per day, came from a variety of sources, including retransmissions of over-the-air signals from FM stations in Paxton, Massachusetts and Alpine, New Jersey. W47A was the first FM station to affiliate with the Mutual Broadcasting System, and also became a Yankee network affiliate. A Studio-Transmitter Link, operating on 331 MHz, connected the main Schenectady studio to the Helderberg mountaintop transmitter.
WBCA
Effective November 1, 1943, the FCC modified its policy for FM call letters, and the call sign was changed to WBCA. The call letters represented "the names of the three men in charge. The 'B' is for Harold E. Blodgett, Schenectady attorney; the 'C' represents James E. Cushing, leader in local business and civic affairs; and the 'A' is for Leonard L. Asch, formerly in charge of sales promotion methods in the merchandise department at General Electric Co. The three men initiated and financed the station, and are its owners."
On June 27, 1945, the FCC announced the reassignment of the FM band to 80 channels from 88–106 MHz (which was soon expanded to 100 channels from 88–108 MHz), in part due to concern that under unusual atmospheric conditions signals on the existing frequencies were prone to causing interference, by traveling much greater than usual distances. (In 1943, WBCA had reported that under certain conditions it had been received as far away as Venezuela.) Most existing station owners opposed the move, and in 1947 Asch reported that, out of 18,000 FM homes within the WBCA service area, more than 15,000 had radios that could not tune to the new high band, and "Judging from the constantly descending production figures of set manufacturers, it will be a long time before this low band audience will be equalled with high band sets." Despite the opposition the transfer eventually took place. During a 1948 transitional period, WBCA broadcast simultaneously on its original 44.7 MHz frequency and its new "high band" channel of 101.1 MHz, eventually shutting down the 44.7 MHz signal.