My Little Pony: Friendship Is Magic is a video game based on the animated television series My Little Pony: Friendship Is Magic. It was developed by Gameloft for iOS and Android devices and is recommended at children aged 5 to 12. The game was released on November 8, 2012.
The game starts with Twilight Sparkle asking the player to help her rebuild her hometown of Ponyville after it had fallen into the shadow of the villainous Nightmare Moon. To do so, the player uses in-game currency and other collected treasures to build homes to bring more ponies to the town, as well as to build buildings that are either decorative or generate more currency and treasures. Mini-games can be used to build the skill level of each pony, which in turn lets said pony give more rewards in certain minigames. Though primarily played as a single-player game, players can visit their friends' versions of Ponyville, and also leave and accept gifts to help their own village. Certain minigames also utilise the friends-list to get percentage bonuses on rewards. This game is guided by a quest and experience system. While Gameloft had developed the game towards the show's target audience of young girls, they also include nods to the adult fandom of the show.
Despite being generally well-received, the game was criticized as exemplifying the underlying nature of freemium games where either the player must spend real money, feed their pony or wait for a very long period of time in order to join the game.
Gameplay
My Little Pony: Friendship Is Magics story starts after Princess Luna as the villainous Nightmare Moon casts a dark shadow over Ponyville, which in turn made all the town's inhabitants escape. Twilight Sparkle and her assistant Spike want to find a way to reconstruct Ponyville, particularly bring back the other bearers of the Elements of Harmony - Applejack, Fluttershy, Pinkie Pie, Rainbow Dash and Rarity - to help defeat Nightmare Moon and bring back Princess Luna.
To do so, the player must construct homes for the characters through purchasing them from the game's shop. There are three different building types in the game, decorative buildings that do not serve any function, houses which are buildings that the characters live in, and businesses which generate income. Each business takes a fixed amount of time to generate its product, which then can be collected by the player. This can award the player "bits" (in-game currency), experience points, and other treasures used for purchasing items later in the game; these can include shards representing the Elements of Harmony, which are necessary to draw in Twilight Sparkle's five friends (Rainbow Dash, Pinkie Pie, Fluttershy, Rarity, and Applejack) and are used to defeat Nightmare Moon among other in-game activities. Businesses generate different amounts of income depending on how much the building cost to build as well as the production time. Each pony character has a zero- to five-star rating, which represents a skill level. The skill level of each pony can be increased by participating in a mini-game with the pony, such as catching falling apples or bouncing a ball continuously. Every play costs either bits or gems, depending on how big of a score multiplier the player wishes to obtain.
The gameplay is driven by quests, which direct the player to build different buildings to attract specific ponies to Ponyville, or to perform other activities, such as clearing away shadow-covered land to expand buildable space, clear away debris, earn rewards or add decorative objects in the town. The player can edit the placement of buildings and decorations to their liking once purchased. Certain quests require the purchase of "premium items", in-game items that cost Gems, the game's premium currency. Gems may be purchased or rarely obtained from in-game activities. Using either Gameloft's or Facebook integration, the player can visit their friends' Ponyville (as well as Twilight Sparkle's, a default friend available to everyone) and leave gifts in the form of crystal hearts, a secondary currency used to purchase certain ponies which can not be obtained outside of receiving them from friends and, rarely, as event rewards.
Though most ponies and buildings can be bought using bits, some require the use of gems or crystal hearts. Furthermore, activities like constructing a new building, and the production of bits in a building, can be hurried by expending gems, with the gem cost increasing depending on how much time is skipped. Gems and bits can be purchased with real money through the in-game shop.