Discount Home Shoppers' Club, Inc. (DHS Club) is an American company based in Englewood, Florida. It was formed and incorporated in June 1997 by its founder and CEO, Richard Burke.
The DHS Club is a multi-business operation that consists of the ClubShop Mall (online shopping), Glocal Income (affiliate marketing), Glocal Generation (personalized networking), DHS Club Kids (non-profit organization), Ducks Nest Retreat (cabin rentals) and ClubShop Rewards (customer loyalty reward program).
History
The DHS Club was founded in 1997 by Richard Burke, in an apartment over his garage. Soon after, the DHS Club started hiring employees and moved into a small office in Englewood, Florida. To establish a membership base, Burke recruited his oldest son Will Burke and his friend Paul Spence to become DHS Club independent sales representatives (VIP Members). The incentive to become a DHS Club VIP Member was to create a residual income by recruiting others to become DHS Club VIP Members and to save money on the products and services the DHS Club had to offer. One of the first main products the DHS Club had to offer at a discount was the Web TV. By 2000 the DHS Club had created an online shopping mall for their DHS Club Members that rewarded their members back with cash back rebates. ClubShop Mall online stores included Best Buy, Wal-Mart, Amazon and Dell.
By 2001, The DHS Club had over 1 million people join the DHS Club's online shopping mall and affiliate marketing programme.
In 2002, The DHS Club launched, ClubBucks Rewards, an offline shopping rewards program with participating merchants, so that members could get discounts and loyalty points. The DHS Club also purchased around of land in Southeast Tennessee and created a corporate retreat property and cabin rental property.
In December 2006, the DHS Club and ClubShop Mall were featured on the American television show, The World's Greatest.
By the end of 2007, ClubShop Malls were opened in the Netherlands Antilles, Malaysia and Suriname.
From DHS Club to Clubshop
In 2009 all business operations were unified under the Clubshop brand.
Outside America, the Club was particularly booming in Italy, France, Netherlands, Belgium.
The members base kept growing up to nine million members.
Thousands of online and offline stores in the five continents became Clubshop Rewards Merchant Affiliates.
In 2018 the Clubshop brand was acquired by Proprofit Worldwide Ltd.
Proprofit is a marketing company founded in 2013 by Fabrizio Perotti and Giuseppe Francavilla, the Clubshop Executive Directors who successfully developed the DHS-Club and Clubshop brands in Italy from 2001 to 2012.
Since 2018 Clubshop, started a process of profound renovation in every aspect of its business, aimed at gradually recreating the full operation and prosperity that the Club had in the first decade of the 2000s.
Clubshop fe-Commerce (2023 - Present) On September 1, 2023, Clubshop embarked on a transformative journey with the launch of Clubshop fe-Commerce, a concept that redefines commerce as we know it. The abbreviation "fe-Commerce" stands for "Fair & Ethical Commerce," encapsulating the core principles upon which this revolutionary concept is built.
The Motto: "Savings on all, Earnings from all." At the heart of fe-Commerce lies a powerful motto, "Savings on all, Earnings from all." This motto embodies the essence of this groundbreaking approach to commerce.
The Concept of Fair & Ethical Commerce
fe-Commerce is anchored in the belief that companies should allocate a portion of their net profit to reward global consumers, who are inundated daily with countless commercial messages.
This innovative concept addresses a pressing issue: ordinary people worldwide who work diligently in their regular jobs, often underpaid, play indispensable roles in their societies. fe-Commerce enables them to earn more, reflecting their worth and deserving a better quality of life without having to leave their jobs. It champions the principles of fairness and justice in commerce.
Sustainable Solidarity through the Global Partner System (GPS) fe-Commerce introduces a unique concept of sustainable solidarity. Clubshop Shoppers who wish to advocate this ethical movement professionally and systematically automatically qualify as Vested Income Partners or VIPs by subscribing to Clubshop's Marketing and CRM platform, the Global Partner System (GPS). Through their actions, Clubshop dedicated VIPs actively support and help all Free Shopper Members within the Clubshop Free Global Market.