The AMC Pacer is a two-door compact car produced in the United States by American Motors Corporation (AMC) from the 1975 through the 1980 model years. The Pacer was also made in Mexico by Vehículos Automotores Mexicanos (VAM) from 1976 until 1979 and positioned as a premium-priced luxury car.
Design work began in 1971. The rounded shape and large glass area were unusual compared with the three-box designs of the era. The Pacer's width is equal to full-sized domestic vehicles at the time, and this unique design feature was promoted by AMC as "the first wide small car." The Pacer was the first modern, mass-produced, U.S. automobile design using the cab forward concept.
Reviews upon its introduction used descriptions like "futuristic, bold, and unique." The Pacer featured an aerodynamic "jellybean" styling, numerous innovations such as different door lengths, and was noted "as a space-efficient car, seemingly from the future.". The Pacer stood out at a time when "Detroit was still rolling out boat-sized gas guzzlers."
Design
American Motors' chief stylist Dick Teague began work on the Pacer in 1971, anticipating an increase in demand for smaller vehicles throughout the decade. The new car was designed to offer the interior room and feel of a big car that drivers of traditional domestic automobiles were accustomed to, but in a much smaller, aerodynamic, and purposefully distinctive exterior package. American Motors called it "Project Amigo" as a fresh design "featuring a body style not seen before, using the latest technology and exceeding upcoming safety regulations."
Car and Driver magazine noted that "AMC said it was the first car designed from the inside out. Four passengers were positioned with reasonable clearances and then the rest of the car was built around them as compactly as possible." American Motors explored many unique solutions to what Teague called the "Urban Concept" car. Not only different sized doors for the driver and passenger sides were considered, but also using a Wankel engine and front-wheel-drive. The first development mule was made by shortening both the front and the rear of an AMC Matador by .
The shape was highly rounded with a huge glass area and was very unusual for its time. Road & Track magazine described it as "fresh, bold and functional-looking". The Pacer's featured a rounded and aerodynamic "jellybean" styling The body surface was 37% glass, and its surface area of was 16% more than the average passenger car at the time. The May 1976 issue of Car and Driver dubbed it "The Flying Fishbowl," and it was also described as "the seventies answer to George Jetson's mode of transportation" at a time when "Detroit was still rolling out boat-sized gas guzzlers."
Development was under Product Group Vice President Gerald C. Meyers, whose goal was to develop a car that was unique: "everything that we do must distinguish itself as being importantly different than what can be expected from the competition." Even before its introduction, AMC's Board Chairman Roy D. Chapin Jr. described "It will be a visibly different car, maybe even controversial. It's an idea that represents a transition between what has been and what's coming. Today versus tomorrow." According to Popular Mechanics, "This is the first time in the history of the American automobile industry that a car manufacturer has said in advance of bringing out a new product that some people may not like it."
A number of futuristic ideas were explored by AMC, but the automaker lacked adequate resources to build components from scratch. Instead, they needed to use outside suppliers or adapt certain existing parts for use in their own production facilities. Unique for a comparatively small car, the Pacer was as wide as a full-size American car of the era. American Motors did not describe it as "cab forward," but the Pacer's layout included wheels pushed to the corners (short overhangs), a relatively wide body, and A-pillars moved forward. The windshield was placed over part of the engine compartment, with the bottom edge of the glass forward of the firewall. Contrary to myth, the Pacer was not widened six inches (152.4 mm) to make room for the rear-wheel drive configuration. The editor of Road & Track asserted that front-wheel drive, as well as a transverse mid-engined configuration, were among "various mechanical layouts ... tossed around by the idea people at AMC," adding that "it's unlikely they ever had much hope of being able to produce anything other than their traditional front engine and rear drive, using components already in production."