Chooks Fresh & Tasty was a Western Australian fast food chain that specialized in barbecued and fried chicken.

History

Chooks was originally a well known regional fast food brand named River Rooster. Operations began in Busselton and Margaret River in 1991. River Rooster stores were generally in areas that lacked popular fast food chains – namely Chicken Treat, Red Rooster or KFC.

Chooks Fresh & Tasty

Around 2003, the River Rooster name was dropped. The company felt they were not generating new transactions due to the similarity in brands with other outlets. The company started a competition where customers could submit new names to them for consideration, after which the current Chooks Fresh & Tasty name was adopted.

Chooks Fresh & Tasty

In October 2010, Chooks Fresh & Tasty was acquired by Quick Service Restaurant Holdings, which planned to rebrand the locations as Chicken Treat.

Chooks Fresh & Tasty

See also

List of chicken restaurants

List of restaurants in Australia

References

Barbecue restaurants

Defunct barbecue restaurants

Companies based in Perth, Western Australia

Restaurants disestablished in 2010

Defunct fast-food chains

Fast-food chains of Australia

Fast-food poultry restaurants

Restaurants established in 1991

Restaurants in Western Australia

Defunct restaurants in Australia

Australian companies disestablished in 2010

Australian companies established in 1991