Battleground Texas is a state and federal Political Action Committee (PAC) founded with the goal of making Texas a swing state. It was established by veteran political strategist Jeremy Bird.
Establishment and background
Battleground Texas was founded by former Obama campaign operative Jeremy Bird, the national field director of the 2012 Obama campaign. In establishing Battleground Texas, Bird stated, "This program will make Texas a battleground state by treating it as one." Texas has not elected a Democratic governor since Ann Richards's 1990 election victory, and has not voted for a Democratic presidential candidate since Jimmy Carter's 1976 election.
Democrats have long hoped to make Texas competitive, and the state has a large population of Hispanic-Americans, African-Americans, and other Democratic-leaning constituencies. The 2010 census found that only 45 percent of Texans are non-Hispanic whites, a Republican-leaning constituency. By 2020, Hispanics are expected to outnumber whites in Texas. Asian-Americans are also growing in population in the state.
However, Hispanics in Texas have not turned out to vote in the same numbers as other demographic groups. Although Democrats have noticed the problem for at least fifteen years, they never succeeded in boosting Democratic turnout. Many voter registration groups, such as the nonpartisan Rock the Vote, largely avoided Texas due to Texas's relatively demanding voter registration laws, which consists of filling out a form and submitting it postage-free to the county voter registrar and verifying your identity at the polls with a free Texas Election Identification Certificate (EIC). Jenn Brown, board chair of Battleground Texas, has described Texas as a "non-voting state"; in 2010, Governor Rick Perry was voted for by only 18 percent of voting age Texan citizens in his successful re-election campaign.
Goals
The group sees its goal of winning elections in Texas as requiring a long-term commitment, with the need to identify and mobilize Democratic-leaning voters. However, with Texas's 38 electoral votes and 36 seats in the United States House of Representatives, the backers of Battleground Texas view a long-term effort as being worth the necessary time and money. The group plans to increase turnout among African-Americans, Asian-Americans, and Hispanic-Americans while also helping the Democratic Party win more white votes, particularly the votes of white women. Political demographer Ruy Texeira suggested one of the goals of the group would be to raise turnout among educated, relatively liberal white voters in large metropolitan areas, such as in Houston and Dallas. Battleground Texas also hopes to help Democrats win more votes in rural areas and plans to have a presence in all 254 Texas counties. Young voters are another target of Battleground Texas.
The group hopes to make a Democratic presidential candidate competitive in the state by 2020. In the short-term, Battleground Texas plans on targeting races that are either winnable or important for building Democratic infrastructure in the state. The goals of Battleground Texas are "unusually ambitious", since most American political organizations focus on two and four year election cycles.
Leadership and staff
Jenn Brown serves as the group's board chair, while Jeremy Bird serves as a senior adviser. Other staff members include Priscilla Martinez, Beth Kloser, Michael Maher, Anna Whitney, and Oscar Silva. Brown was Barack Obama's field director in Ohio in 2012. Some of the staff members have experience working in Florida, Ohio, South Carolina, and Colorado, but 80 percent of the staff are native Texans. The managerial staff works in Austin, but members of the group work across Texas. In 2015, Battleground Texas established an advisory board that includes Brown, Bird, Congressman Joaquin Castro, and former Dallas Mayor Ron Kirk.
History
The group was officially founded in February 2013, and posted strong early fundraising numbers, raising over $1 million by July 2013. Most of the money came from within Texas, and the median donation size was $25. The group has employed many of the tactics of the Obama campaign, including micro-targeting, the use of digital media, and data mining. Additionally, the group sought to apply an insight of political scientist Marshall Ganz, who found that friends and neighbors are much more effective in persuading people to vote than are other campaign workers and volunteers. As of February 2014, the group had over 12,000 volunteers. As of May 2014, nearly 17,000 BGTX volunteers had made over one million phone calls.