The 1896–97 season was the twelfth since the foundation of Southampton St. Mary's F.C. and their third in league football, as members of the Southern League. The season was the most successful yet, with St. Mary's claiming the Southern League title for the first time and reaching the Second Round Proper of the FA Cup. It was the start of the most successful period in the club's history — in a period of eight years, they were Southern League champions six times and reached the final of the FA Cup twice.
Pre-season
Following the closure of the Antelope Ground in April 1896, St. Mary's were forced to look for a new home. Thanks to the connections of their president Dr. H. W. R. Bencraft, who was also Hon. Secretary to Hampshire County Cricket Club, the club secured the use of The County Ground, at an annual rental of £200.
As St. Mary's were unrestricted by the maximum wages rule of the Football League they were able to "poach" players from League clubs by offering them higher pay. During the close-season, the Saints' committee signed several players who were keen to earn more money in the Southern League. Amongst the recruits were Robert Buchanan from Woolwich Arsenal and Harry Haynes from Small Heath, but the most significant signing was goalkeeper George Clawley who was signed from Stoke and began a long and illustrious career with the Saints.
Charles Robson resigned as secretary and was replaced by Alfred McMinn with Bill Dawson continuing as trainer and Ernest Arnfield becoming Assistant Secretary. The team kit was changed from red and white halves to red and white striped shirts with blue shorts; this basic design was to remain unchanged until the 1970s.
League season
The 1896–97 season was the Saints' third in the Southern League, having finished in third place in each of the previous two seasons. The team started the league season with a run of nine consecutive victories, including defeating Sheppey United 6–1, New Brompton 8–3 and Reading 6–0 (all at home). From the New Year onwards, results were less predictable with the season often interrupted by the weather and the demands of the FA Cup, but the team remained undefeated throughout the league season finishing as champions, four points ahead of the defending champions, Millwall Athletic.
The championship was secured only in the penultimate match of the season on 14 April, a 2–1 victory over bottom club, Wolverton, with the two points earned putting St. Mary's out of the reach of their nearest rivals, Millwall. When the team returned by train to Southampton, they were greeted by a crowd, estimated at up to 15,000, at the Docks station accompanied by the police band.The train was late and the crowd increased. When the team stepped on the platform the "Southampton whisper" (a shout, with great vigour, of "Yi! Yi! Yi!") gained such volume that it almost raised the station roof. The team were then put into wagons and, with the band playing, were led by the crowd through the town to Kingsland Square where, after the band played the National Anthem, the crowd eventually dispersed.
The final match of the season was at the County Ground, against Millwall Athletic; Saints were anxious to maintain their unbeaten record and Millwall, who had gone through the 1894-95 season unbeaten, were equally keen to prevent the Saints from emulating that achievement. Millwall scored first early in the match, but Southampton fought back to equalise with a "brilliant shot" from Joe Turner following one of his "mesmerising dashes down the wing".
As team captain, Farrell received the Championship shield from Dr. Russell Bencraft, who was both president of the League and of the club, at a ceremony in the Artillery Drill Hall in Southampton. Each player received a gold medal, with mementoes also being presented to trainer Dawson and his assistant, Joyce.
League results
Legend
Top of league table
FA Cup
As the Saints had reached the First Round Proper in each of the previous two seasons, the FA exempted them from the first of the four qualifying rounds of the FA Cup.