Good results by accident—A good job of printing should be an everyday occurrence—Lack of interest reason for non-development—Any man not interested in his vocation to be pitied—Thought concentrated on typography—Efficiency a guarantee—Accept responsibilities—The first observations of a student—“None perfect, no not one”—Tickets afford practice of art printing—Many themes and styles in typography— Resourcefulness a valuable characteristic—Ticket forms especially designed—One based upon a classic motive—An idea from ancient Rome— Capitals slightly spaced—The historic Gothic or church style—Contrast by the use of color—A modern conception with a masculine motive—The margins of two styles—An odd and striking effect—Modern treatment based upon the Colonial—A bookish effect—An idea for a lecture course—White or colored stock?—A ticket of peculiar interest to women—The geometric or secession style—Enthusiasm over new styles—Building a house in the sands— Square-faced type and square ornaments—An adaptation of the missal style—Inspiration from William Morris and Italian printers—For educational and art functions—A motive from the art workers of the Middle Ages—A modern application of classic type effects—A purely Colonial effect—Dainty, refined treatment and symbolic decoration— Typography that is distinctly masculine—Orange is lighter than black in tone—An arrangement dictated by an ornament—A ticket not easily duplicated—Color background—Corner decoration in keeping with the subject—A motive from early French books—Typographers should go thru the world with eyes open.
Standard sizes—Single leaves and the folded note sheet—Official envelops—Folding the sheets—Printing on fourth page—Society stationery— Ruled sheets seldom called for—Paper and typographical treatment of letterhead and envelops should have relation—Style of professional stationery seldom changes—Simple, neat, refined typography—Color seldom well used—Styles furnished by lithographers and steel-die printers—Work along standardized lines—A letterhead one form of advertising—Two tones of type-face for much copy—Elaborate treatment seldom advisable—All matter in one group—Blank space a factor—Brief copy—Use of a decorative device—A harmonizing border—A meeting announcement—Suggesting an architectural panel—Appropriate to the business—All lines of same length—For a general store—Resetting of a “brick” letterhead—Too literal—Injection of individuality—Something different—Attractive club stationery—Typographic neatness—A copperplate letterhead—Two distinct groups—Italic on a heading—Inclosing type matter in a panel—A line border finishing off the edges of a letter sheet—A spot of decorative color—The cross-line panel—German treatment—Notehead by a book typographer—Humor—Envelops a convenience—Its purpose and use—Advertising possibilities—“After five days return to”—Medieval character—Bringing out the business—An envelop corner that is artistic—Elaborate treatment.