The is a lineup of full-size luxury cars and limousines produced mainly for the Japanese market, serving as Toyota's flagship car within Japan; globally the unrelated Lexus LS series is Toyota's flagship luxury model. Production of the Century began in 1967, and the model received only minor changes until redesigns in 1997 and 2018.
The Century derived its name from the 100th birthday of Sakichi Toyoda (born 14 February 1867), the founder of Toyota Industries. It is often used by the Imperial House of Japan, the Prime Minister of Japan, senior Japanese government leaders, and high-level executive businessmen. The Century is comparable in purpose to the Austin Princess/Daimler DS420, Cadillac Series 70, Mercedes-Maybach, Chinese Hongqi, Rolls-Royce Phantom, and Russian ZIS/ZIL limousines.
The first-generation Century was available with only a V8 engine (the third post-war Japanese-built sedan so-equipped) at its introduction in 1967 until a full platform redesign in 1997. The second generation was only installed with a Toyota-designed and -built V12, an engine bespoke to the Century, until 2018, when the power-train reverted to a V8 with the addition of Toyota's hybrid technology.
While the Century is a premium, full-size luxury sedan, it is not available at Japanese Lexus dealerships; it can only be purchased at specifically identified Toyota Store locations. The gold phoenix logo used throughout is called the or from Sinospheric mythology, representing the Imperial House of Japan, and the image can be found throughout Asia, such as the Kinkaku-ji in Kyoto.
The exterior styling of the Century has, with some modifications, remained unchanged since its introduction, primarily due to its perception as denoting conservative success. Its appearance is iconic in Asian countries and is usually painted black. The closest Japanese competitor was the Nissan President, with a similar status reputation although, during the 1960s and 1970s, the high market positioning was also shared with the Mitsubishi Debonair. In the 1970s, two other Japanese competitors introduced large sedans — the Isuzu Statesman de Ville and the Mazda Roadpacer (both derived from General Motors-Australia products) — which were short-lived.
The Century nameplate introduced the SUV body style in 2023.
First generation (G20/G30/G40; 1967)
The original Century was based on the 1964 Crown Eight, which featured the 2.6 L V8 Toyota V engine, and appeared almost two years after the October 1965 introduction of the 4-liter Nissan President. The design remained largely untouched during its 30-year production run, apart from minor cosmetic changes and engine upgrades. This appearance has also inspired the designs of subsequent versions, as it remains desired by its clientele.
The 1967 Century was equipped with an upgraded version of the Crown Eight engine, the 3.0 L 3V. 1973 saw the introduction of the 3.4 L 4V, replaced by the 4V-U two years later, benefitting from the installation of emission control technology Toyota called "TTC". Only column shifters were available at first, with a manual being the base option. The manually shifted versions (Type A and Type B) were discontinued in 1973 and August 1974 respectively. The 3.4-liter V8 received fuel injection in November 1978 (4V-EU), enabling the car to meet the 1978 Emissions Standards. This also meant that the chassis code was changed, to VG35. The engine was once again changed to the 4.0 L 5V-EU in November 1982 (VG40), along with an all-new exterior appearance. Note that the 3V, 4V, and 5V do not refer to the number of valves in the engine but simply denote model names in the Toyota V engine range. On the "C" pillar there is a badge in blue with a gothic-style "C" for Century with a label "V8" below.
In 1971, automatic climate control became available, an innovation. Along with the change of engine in April 1973 (VG21) a host of other changes took place. The electromagnetic locks were changed, the taillights were changed (now with amber turn signal lenses) as well as the inclusion of front disc brakes. In September 1987, the Century received another light makeover, changing from a hydraulically operated three-speed to an electronically operated four-speed automatic transmission. A floor-mounted shifter became available on a model called the D-type, which also had front bucket seats rather than a full-width bench. The grille received detail changes and the cornering lamps were integrated into the headlight surrounds.