Maria Ninfa Rodriguez Laurenzo (nicknamed Mama Ninfa, May 11, 1924 – June 17, 2001), born with the family name Rodriguez, was an American restaurateur from Houston, Texas, who founded the restaurant Ninfa's. Laurenzo started out running a single taco stand in Houston, Texas.
History
Early history
Ninfa Rodriguez, a Mexican-American Catholic, was born on May 11, 1924, in Harlingen, Texas. Rodriguez, one of twelve brothers and sisters, was raised in Harlingen. She graduated from Henrietta M. King High School in Kingsville and Durhan Business School in Harlingen. Rodriguez's father grew crops in a patch of farmland in the Rio Grande Valley.
In 1945 she visited her twin sister, Pilar Di Meo, in Providence, Rhode Island. During her visit, she met Domenic Thomas Laurenzo, a graduate of the Massachusetts Institute of Technology. Laurenzo, a native of Rhode Island, was of Italian descent. Rodriguez, who had nicknamed Domenic Laurenzo "D.T.," married him. In 1947 their first child, Roland, was born. The couple considered whether to move to Houston or Los Angeles. They read a 1948 newspaper article that stated that Houston was the fastest growing city in the United States. Tony Mandola, Ninfa Laurenzo's son in law and a member of the Mandola restaurant family, said that they decided to go to Houston after flipping a coin.
In 1949, they opened the Rio Grande Tortilla Company factory, which sold pizza dough and tortillas. The couple entered the business even though both of them had professional degrees. The factory was located in a Hispanic community in the East End. The Laurenzos lived in a wooden frame house next to the factory. The couple had four more children, with Jack born in 1949, Phyllis born in 1953, Tom born in 1958, and Gino born in 1963. The family sent the children to an area parochial private school.
Domenic Laurenzo died of a brain hemorrhage in 1969.
Restaurateur career
Ninfa Laurenzo's factory was in trouble due to increased competition and decreased profit margins. In 1973 Laurenzo opened a 10 table restaurant in front of her tortilla factory in order to financially stay afloat. The restaurant, Ninfa's, became very popular and it became her core business. She did not have prior restaurant management experience. While at the restaurant, Laurenzo greeted guests, watched over the kitchen operations, and sometimes sang songs in an alto voice. Joe Pratt, a professor of business and history of the University of Houston, said "In the 1980s, Ninfa became a symbol of the city's growing diversity and the opportunity for people who hadn't always had opportunities here. She is a powerful image in Houston."
In addition to Ninfa's, as part of RioStar Corp. Ninfa Laurenzo and her family established other restaurant ventures. Laurenzo had developed Diego's, a fast food takeout restaurant that specialized in soft tacos. The family sold Diego's to partners in 1978. In April 1987 Laurenzo started "Bambolino's Italian Drive-Thru," a restaurant offering pizza by the slice. She also established Joey Jack's Seafood, a seafood restaurant. Bambolino's was the Laurenzo family's second attempt in making an Italian-American restaurant. In 1986 it started Laurenzo's Italian Bar & Grille, a full-service restaurant developed by Ninfa's personnel for McFaddin Ventures, which was involved in a joint venture with Ninfa's. Laurenzo's Italian Bar & Grille lost $461,000 in three months, and McFaddin Ventures closed it in August of that year. The Laurenzo family hoped that the increasing trend of carry-out food would help the Bambolino's success. RioStar acquired several Atchafalaya River Cafes, and then later closed and sold several of them. Laura Elder of the Houston Business Journal said that RioStar had "tried an experiment with Italian food that didn't pan out."
In 1996 RioStar operated several Ninfa's locations, one Bambolino's restaurant, and one Atchafalaya River Cafe. In October of that year, Sysco filed an involuntary bankruptcy petition against RioStar in an attempt to force the company to pay $2.8 million in debts accumulated from the company's expansion. RioStar filed for Chapter 11 bankruptcy protection. In 1998 Serrano's Cafe, an Austin, Texas-based company, acquired RioStar as part of the bankruptcy protection settlement. The family was no longer involved in Ninfa's.
Personal life
Laurenzo resided in the Second Ward.