New York & Company, Inc. (NY&C) is an e-commerce workwear retailer for women. New York & Company apparel and accessories are sold exclusively through their digital store.
New York & Company was founded in 1918 as Lerner Shops by Samuel A. Lerner and Harold M. Lane in New York City. Samuel Lerner was the uncle of lyricist Alan Jay Lerner. In 1992, the company changed its name to Lerner New York and in 1995 to New York & Company. The company began retailing exclusively through its digital store in 2020.
NY&C history
1918 - The Lerner brothers, blouse manufacturers, opens the first Lerner Shops store in New York City; 18 more shops open later that year 1930 - The first West Coast Lerner Shops location opens in Los Angeles, California 1985 - Limited Brands purchases the company 1992 - The company changes its name to Lerner New York 1995 - The company changes its name to New York & Company, one of several labels Lerner New York carries 2002 - New York & Company becomes an independent company when it is purchased from Limited Brands by Bear Stearns Merchant Banking 2004 - New York & Company goes public 2005 - Flagship NY&C store opens in New York City at 58th Street and Lexington Avenue 2006 - E-commerce site nyandcompany.com is launched 2010 - The New York & Company Outlet division is launched 2012 - NY&C Beauty, including fragrance, lip, and nail products, is launched 2013 - The Eva Mendes Collection, an exclusive collection designed in collaboration with actress Eva Mendes, is launched nationwide 2016 - CEO Gregory Scott and his company are featured in an episode of Undercover Boss. 2017 - Gabrielle Union launches a collection of clothing under the New York and Company brand. 2018 - Kate Hudson intros her line and is Ambassador for their Soho Jeans line. 2018 - Rebranding of New York & Co to RTW Retailwinds 2020 - New York & Company begins retailing exclusively through its digital store.
Celebrity advertisements
Celebrities who have appeared in advertisements for New York & Company include Eva Longoria, Brooke Shields, Iman, Cindy Crawford, Jennifer Hudson, Maria Menounos, Ellen Pompeo, Patrick Dempsey, Eva Mendes and Gabrielle Union and Kate Hudson.