VIA Primo (stylized as prímo) is a bus rapid transit service operated by VIA Metropolitan Transit in San Antonio, Texas, United States. , it comprises three lines. Route 100 runs along the Fredericksburg Road corridor, from the Medical Center Transit Center, in the vicinity of the South Texas Medical Center, to Downtown San Antonio. Route 102 serves Military Drive between Kel-Lac Transit Center and Brooks Transit Center. Route 103 travels on Fredericksburg Road and Zarzamora Street from Crossroads Park & Ride to the Madla Transit Center.
From October 2016 to September 2017, Primo accounted for about 5% of total VIA ridership. Route 100 was the second-busiest line in the VIA system, with a ridership of 1,784,796 during that timespan. In May 2019, Primo had an average weekday ridership of 9,280, or about 8.7% of the overall VIA bus average. Route 100 had a slightly higher average than Route 103 (4,833 vs. 4,447).
Primo launched on December 17, 2012, as Route 100. An extension to Leon Valley opened in November 2013, complementing the UTSA extension that had operated since Primo's launch. The original route was split in January 2017, with the extensions from the Medical Center Transit Center to UTSA and Leon Valley being re-designated as Route 101 and the core Fredericksburg Road corridor service retaining the Route 100 number. On January 7, 2019, Route 103 began service; on the same date, Route 101 was renumbered as Route 501 and removed from the Primo system. Route 102 opened on August 26, 2019.
Service
Fares
Primo fares are the same as on VIA's regular, non-express service. , the regular one-way fare is $1.30. Discounted fares are available to students, children 5–11, seniors, active-duty military, and people with disabilities. , this discounted fare is 65 cents. All VIA daily and monthly passes are accepted on Primo buses.
Routes
Route 100
Route 100 is the original Primo line. The route begins at the Ellis Alley Park & Ride on the eastern fringe of downtown San Antonio. It then travels through the central part of the city before reaching Centro Plaza. After leaving the plaza, Route 100 uses Interstate 10 (I‑10) to reach Fredericksburg Road. Route 100 has six stations along Fredericksburg Road, including a stop at Wonderland of the Americas in Balcones Heights. The route then turns onto Medical Drive, where two more stations serve the South Texas Medical Center. Route 100 ends at the Medical Center Transit Center, on the corner of Medical Drive and Babcock Road.
Route 102
Route 102 runs along Military Drive from the Kel-Lac Transit Center, near Lackland Air Force Base, to the Brooks Transit Center at Brooks City-Base.
Route 103
Route 103 runs along Zarzamora Street from the Crossroads Park & Ride, near Wonderland of the Americas, to the Madla Transit Center, near Interstate 35.
Former routes
Route 101/501
Route 101 (now Route 501) started at the UTSA Main Campus along Loop 1604. It served the University Park & Ride at the I‑10/Loop 1604 interchange before continuing on I‑10. The route joined Fredericksburg Road near the headquarters of USAA, following it until turning onto Medical Drive. It stopped at the Medical Center Transit Center, allowing transfers to Route 100. Route 101 then traveled on Babcock Road, Eckhert Road, and Huebner Road before arriving in Leon Valley, where the route ended.
At the same start to service with Route 103 on Jan 7th, 2019, Route 101 then became downgraded by VIA to a normal Metro route, who changed its number to Route 501. Route 501 now features a much less frequent 30 min schedule and has had more stops added, but still retains its original Primo service route.
History
Planning and construction
The planning process for bus rapid transit service in San Antonio began in September 2002. Fredericksburg Road was chosen by VIA as the preferred corridor in September 2006, as a result of studies by VIA and the San Antonio–Bexar County Metropolitan Planning Organization (now the Alamo Area Metropolitan Planning Organization, or AAMPO). While Primo was originally set to include dedicated lanes for buses, VIA settled on mixed traffic operation before submitting the required environmental studies. A draft environmental impact assessment was released for public review on May 10, 2010, and the Federal Transit Administration (FTA) announced a finding of no significant impact on August 30.
Station construction began on February 7, 2012.
Launch
VIA staged a free preview of Primo on December 15, 2012, and launched regular service two days later.