InnoGames GmbH is a German video game developer and publisher based in Hamburg. Founded in 2007, it focuses on the development of free-to-play online browser and mobile games. The company reached a turnover of in 2020 and currently has ten live games.
History
In 2003, founders Eike and Hendrik Klindworth and Michael Zillmer created and released the browser-based massively multiplayer online game Tribal Wars as a hobby project. By 2005, the real-time strategy game had tens of thousands of players. Due to the success, the three founders decided to work full-time on the development and publishing of browser games. In early 2006, they rented an office in their hometown Stade, wrote a business plan, and soon after hired their first full-time employees. The goal: to market Tribal Wars internationally.
In early 2007, InnoGames GmbH was founded to handle the operation, continued development and marketing of Tribal Wars. In the same year, InnoGames moved into new offices in Harburg, Hamburg with a total of 17 employees. At that time, the company's second browser game, The West, was already in development. In April 2008, the role-playing game set in the Wild West was released.
In the fall of 2009, InnoGames moved within Harburg to be able to grow beyond 50 employees. In September 2009, the company's new empire-building browser game Grepolis started into an open beta with a limited number of users.
In April 2010, InnoGames founded InnoGames Korea, a subsidiary specifically for the Asian market. In May 2010, the entry of investor Fidelity Growth Partners Europe (FGPE) was announced. In July, the company announced the launch of the open beta test of the Facebook game WestWars, based on The West. This was followed in August by the open beta of the fantasy role-playing game Seven Lands.
In February 2011, InnoGames launched innogames.com, a central gaming portal for its approximately 60 million registered users at that time. In addition, the company announced the following day that it would in future be advised by Gerhard Florin as Chairman. He had most recently worked at Electronic Arts as Executive Vice President of Publishing. August saw the launch of the open beta test of Bounty Hounds Online, a client–basedscience fiction PC game, for which InnoGames had acquired exclusive marketing rights for Europe.
In April 2012, InnoGames launched the open beta of its empire-building browser game Forge of Empires.
In February 2013, InnoGames announced the opening of a new location in São Paulo, to further expand its market position in South America. In July, InnoGames announced that it was discontinuing work on the browser-based 3D seafarer simulation Kartuga and at the same time closing the development studio Ticking Bomb Games. As reasons, the company cited quality deficiencies and a lack of fit with its overall cross-platform play strategy. In September, InnoGames published Grepolis for iOS, followed by an Android version in October.
In March 2014, InnoGames moved to new offices with room for 500 staff in Hamburg Hammerbrook, where the company still resides today. In May, the company published the iPad version of Forge of Empires, followed by the iPhone version in September 2014, and the Android version in March 2015. Also in May 2014, the release of the strategy game Rising Generals for iOS, Android and browser was announced. September saw the launch the open beta of Tribal Wars 2, the official sequel of InnoGames' debut game. An Android version followed in November.
In January 2015, the company opened a new mobile game development studio in Düsseldorf. In May, InnoGames announced the browser version of its fantasy strategy game Elvenar. In June, Tribal Wars 2 was published for iOS.
In March 2016, the Düsseldorf studio was complemented by the three founders of Oberhausen-based developer Funatics and their team. In October, Swedish media company Modern Times Group (MTG) acquired a total of 35% from InnoGames' founders and former investor Eight Roads Ventures (formerly FGPE), based on an enterprise value of €260 million.
In February 2017, InnoGames announced the purchase of the turn-based strategy mobile game Warlords, which had been produced by the Berlin-based developer studio Wooga. In May, MTG announced an increase in its stake to 51% of the shares through an investment of a further €82.6 million. In September, Warlords was relaunched under the name Warlords of Aternum. In November 2017, the mobile versions of Elvenar were released.
In June 2018, InnoGames announced that it would close its Düsseldorf studio by the end of the year and shift production to Hamburg.