Bukan Cinderella is a 2022 romantic comedy drama Indonesian film directed by Adi Garing and starred Fujianti Utami and Rafael Adwel. It was based on the novel of the same name by Dheti Azmi. The film was the screen debut for Utami, but when it became a commercial failure, she was heavily criticized.
Plot
Amora Olivia, a tough and fearless girl in achieving her desires and dreams, after saving for a long time, finally managed to buy the shoes of her dreams. However, one day Amora realized that one of her shoes had been swapped with someone else's shoe whose owner she didn't know. Annoyed by this, she was determined to find her original shoes and shouted along the school corridor looking for one of her shoes. However, instead of getting shoes, Amora had to face the cool arrogant and discipline school council president, Adam Wijaya. He hated Amora's attitude of casually causing a commotion in the school area while looking for her shoes and then forcibly dragging herself to the counselor's room. Not only Amora, her friends were also involved in this problem.
Cast
Fujianti Utami as Amora Olivia
Rafael Adwel as Adam Wijaya
Gusti Rayhan as Juna
Annette Edoarda as Eka
Claudy Putri as Dinda
Damara Finch as Dicky
Ahmad Pule as Budi
Fajar Kibo as Ardi
Febi Lora as Caca
Fauzan Azzam as Keenan
Raisya Bawazier as Sasa
Jesslyn Elvareta as Kayla
Evelin Natasha as Ika
Cintaling as Rini
Clarissa as Dista
Tanta Ginting as Amora's father
Dea Lestari as Amora's mother
Erwin Cortez as Adam's father
Putri Ayudya as Adam's mother
Ence Bagus as Kodir
Niniek Arum as Adam's housemaid
Melly Saripah as counseling teacher
Xena Xazi as Little Amora
Ziggy Al Ghany as Little Adam
Christian Loho as boxing instructor
Production
Bukan Cinderella was produced by Unchu Viejay and directed by Adi Garing for Super Media Pictures. It was adapted from the novel of the same name by Dheti Azmi. The production of the film began in February 2022 in Sentul, and starred Fujianti Utami, in her first film debut, and Rafael Adwel in a leading role. It also starred Gusti Rayhan, Annette Edoarda, Raisya Bawazier, Claudy Putri, Ahmad Pule, and Damara Finch in a supporting role.
In an interview with Kompas in June 2022, Garing revealed that there are difficulties in adapting stories from novels into screenplays. He also added that the casting of Utami as Amora was based on her popularity and social media followers.
During Utami's interview about her chemistry in the film, she said that her co-star, Adwel, are unclean and later resulted in critism toward her. She later apologized via her Instagram story in August 2022 but still received critism and was said to need to learn in how to speak well in public.
Release and reception
Bukan Cinderella poster and trailer was released on 22 June 2022, and the film was screened on 28 July. However, netizens doubted Utami's acting skills but the film became the second trending topic after the trailer was released.
The film received a negative response and caused Utami to be criticized heavily for her bad acting which she later expressed as a trauma, and then refused all offers for her to starred in films and series. She also added that she became the subject of discussion for three months due to various errors in the film. As of August 2022, the film was watched by around 30.000 peoples and was watched by 45.000 peoples in social media which is still below the target number of viewers.
On 5 August, the film was pirated and distributed without permission on TikTok by a person who recording during the film screening in theatre. According to Super Media Pictures attorney, Boy Sulimas, it caused the production house to lost around two billions of rupiah and the case later reported to police by the production house representative, Arti Fudiah.