Jason Goldwatch (born September 1, 1976) is an American music video director and commercial director who is a co-founder and Executive Creative Director of Decon, a creative agency and record label based in New York. He is best known for his work with Kid Cudi, Pharrell Williams, Linkin Park, Evidence, Action Bronson, and Dilated Peoples. Goldwatch has also partnered with The Alchemist for the experimental performance art group Media Muerte.
Background
Goldwatch was born in San Francisco, where he attended San Francisco School of the Arts before going to Cal Arts. He worked at several production companies (including Satellite Films, where he was recruited by Spike Jonze) before touring with Dilated Peoples as their videographer. In 2000, he partnered with Peter Bittenbender on One Big Trip, which led to their founding of Decon in 2002. One of the most recognizable aspects about the music videos by Goldwatch is that he credits himself at the beginning of each video. He has said it was a decision he made early on to help establish his personal brand and also because people were already misspelling his name.
Selected videography
Music videos
1994
Swollen Members – “Paradise Lost”
1995
Swollen Members – “Deep End”
1996
Aceyalone – “I Think”
1998
Kool Kieth – “Plastic World”
2000
Hieroglyphics – “Soweto”
2002
Linkin Park – “Enth E Nd”
2003
Aceyalone – “Give It Here”
2006
Loot Pack – “Whenimondamic” Loot Pack feat. Quasimoto – “20 Questions”
2007
Common and Sadat X feat. Talib Kweli – “1999” Jay Z – “Pray”
2008
Aceyalone feat. Chali 2na and Bionikc- “Eazy” Dilated Peoples – “Worst Come To Worst” Dilated Peoples feat. Defari – “Third Degree” Evidence – “Mr. Slow Flow” Ludacris – “Blueberry Yum Yum”
2009
Busta Rhymes feat. Estelle – “World Go Round” Chali 2na ft. Beenie Man - “International” Damian Marley - “One Loaf Of Bread” Dilated Peoples - “Work The Angels” Evidence - “For Whom The Bell Tolls” Kid Cudi - “Soundtrack 2 My Life” Plantlife – “Sumthin About Her” The Alchemist - “Smile” 88 Keys feat. Kanye West - “Stay Up (Viagra)”
2010
Evidence – “To Be Continued” Gangrene – “The Sickness” Jay Electronica – “Exhibit A” Jim Jones feat. Rell – “Blow Your Smoke” Just Blaze – “Exhibit A” Kid Cudi – “Cudderisback” Kid Cudi – “Erase Me” Kid Cudi – “Mojo So Dope” Ninjasonik – “Bars” The Roots – “Dear God 2.0”
2011
Jay Electronica – “Dimethyltryptamine” Nas – “Nasty” Pusha T feat. Tyler The Creator – “Trouble On My Mind” Pusha T – “What Dreams Are Made Of” Rakaa feat. Aloe Blacc – “Crown Of Thorns” The Alchemist feat. Danny Brown and Schoolboy Q – “Flight Confirmation”
2012
Alexander Spit feat. Bago- “A Breathtaking Trip” Gangrene- “Vodka & Ayahuasca” Roc Marciano- “76” Travis Barker and Yelawolf- “Push Em”
2013
Action Bronson – “Strictly For My Jeeps” Gangrene – “Take Drugs” Step Brothers – “Step Masters” The white Mandingos – “The Ghetto Is Tryna Kill Me”
2014
Schoolboy Q – “Break The Bank” The Alchemist – “Shut The Fuck Up”
2015
Gangrene feat. Action Bronson- “Driving Gloves” Gangrene feat. Sean Price and Havoc – “Sheet Music” Gangrene – “The Last Great Disgrace” Loudpvck – “Lit”
2016
Code Cut Crew - Terrible Teddy
Invisibl Skratch Piklz – “Fresh Out Of Fucks” Travis Barker And Yelawolf - Out Of Control
2017
Blink 182 – “Home Is Such A Lonely Place” Evidence – “Jim Dean”
2018
Alchemist feat. Earl Sweatshirt – “E Coli” Alchemist feat. Conway, Schoolboy Q and Westside Gun – “Fork In The Pot” Atmosphere – “Graffiti” Atmosphere – “Virgo” Cypress Hill feat. Sick Jacken – “Locos” Evidence feat. Slug – “Powder Cocaine” Everlast – “The Cull” J Critch and Harry Fraud – “Thousand Ways” Nas, Dave East, Lin Manuel Miranda and Aloe Blacc – “Hamilton”
2019
Coolkids – “Dipped” Evidence – “The Factory” Everlast – “Dream State” Nas – “War Is Love”
2020
Atmosphere – “The Day Before Halloween”
a. “Where The Road Forks”
b. “Space is Safe”
c. “She Loves My Not”
d. “The New People”
e. “The Future Is Disgusting”
f. “DoubleTown”
g. “Stardust”
h. “Blotter Acid Reflux Syndrome”
i. “Party Crashers”
j. “Sleep Apnea”