Mobile business development is a category of business development which focuses on attracting new customers in the Mobile Web markets. There are large efforts being made to make innovative mobile ICT services work. Examples of these services include mobile tourist guides and shopping guides for potential consumers. As an emerging trend, technology and service providers combine their expertise and resources to design these services. This incorporates designing several models: the Value network, a Value proposition, a Revenue model and a Technological architecture.
Economic value
Together contributors need to create a business model that forms the blueprint of the cooperating network of organisations intends to create economic value from technological innovation. Therefore, it is useful to define the different relevant issues: Customer Value of services, Organizational arrangements, Technological architecture, and possible financial arrangements.
A business model is:
An architecture for the product, service and information flows, including a description of the various business actors and their roles. A description of the potential benefits for the various business actors. A description of the sources of revenues.
Collaboration engineering
To facilitate the collaboration between the contributors, the methods can be used to act as a guideline for successful innovation during the pre-product phase. Most methods are based on the innovation prototyping method (3), which emphasizes on the balance between different viewpoints.
Mobile business is a communication process, which is based on technology, using software along with electronic assets to be used in different locations. Although this is a relatively new industry, it’s experiencing rapid technological advancements, such as audio and video features, as well as on-screen drawing capabilities, which are transmitted over (secure) networks and enable real time conferences, with possibility of multi-party attendance. These real time conferences are achieved through the use of cellular, wireless and broadband technology, which are not subject to location to work. The mobile technological advancements have enabled the video conferences to be taken beyond the limits of offices, boardrooms, lecture rooms etc. and prove a real collaboration between business and mobile. Mobile business includes a large number of elements, which undergo big advancements and changes every year, and provide us with countless options to disburden our lives. Some of those elements were already mentioned before (audio, video, telestration – on-screen drawing), with addition of collaboration tools, mobility, telepresence systems and transmission technologies. In present times (especially during the pandemic), the video mobile data traffic is well over two thirds. The most important drivers of mobile business use are remote worker and mobility.