But the famous almanac was not the only pulpit whence Franklin preached to the people. He had an excellent ideal of a newspaper. He got news into it, which was seldom done in those days, and which made it attractive; he got advertisements into it, which made it pay, and which also was a novel feature; indeed, Mr. Parton says that he "originated the modern system of business advertising;" he also discussed matters of public interest. Thus he anticipated the modern newspaper, but in some respects improved in advance upon that which he anticipated. He made his "Gazette" a vehicle for disseminating information and morality, and he carefully excluded from it "all libeling and personal abuse." The sheet in its every issue was doing the same sort of work as "Poor Richard." In a word, Franklin was a born teacher of men, and what he did in this way in these his earlier days gives him rank among the most distinguished moralists who have ever lived.
What kind of morality he taught is well known. It was human; he kept it free from entangling alliances with any religious creed; its foundations lay in common sense, not in faith. His own nature in this respect is easy to understand but difficult to describe, since the words which must be used convey such different ideas to different persons. Thus, to say that he had the religious temperament, though he was skeptical as to all the divine and supernatural dogmas of the religions of mankind, will seem to many a self-contradiction, while to others it is entirely intelligible. In his boyhood one gets a flavor of irreverence which was slow in disappearing. When yet a mere child he suggested to his father the convenience of saying grace over the whole barrel of salt fish, in bulk, as the mercantile phrase would be. By the time that he was sixteen, Shaftesbury and Collins, efficiently aided by the pious writers who had endeavored to refute them, had made him "a real doubter in many points of our religious doctrine;" and while he was still his brother's apprentice in Boston, he fell into disrepute as a skeptic. Apparently he gathered momentum in moving along this line of thought, until in England his disbelief took on for a time an extreme and objectionable form. His opinions then were "that nothing could possibly be wrong in the world; and that vice and virtue were empty distinctions, no such things existing." But the pamphlet, already mentioned, in which he expressed these views, was the outburst of a youthful free-thinker not yet accustomed to his new ideas; not many years passed over his head before it "appear'd not so clever a performance as [he] once thought it;" and in his autobiography he enumerates it among the "errata" of his life.