Arashi Vision Inc. (), doing business as Insta360, is a camera company headquartered in Shenzhen, Guangdong, with offices in Los Angeles, Tokyo and Berlin. It makes action cameras, 360-degree cameras, editing software for mobile and desktop and 180-3D cameras.
History
Insta360 CEO JK Liu () met his co-founders while studying computer science at Nanjing University. Liu recognized the potential of 360 when he attended a music concert and wanted to develop products to record and share such powerfully moving events.
Liu's first product was a smartphone app for live streaming, but he quickly expanded the firm's product portfolio by developing an accessory to turn a smartphone into a 360-degree camera.
After graduating, Liu and his team moved to Shenzhen and founded Insta360 in 2015 to begin developing and manufacturing 360-degree cameras as they found the current market standard did not fulfill their needs. Insta360 later began to recognise the benefits of 360 video go far beyond standard 360 video, and began pioneering a new type of action camera, a 360 action camera that uses 360 video as a tool to create traditional flat framed content. This was with the first in the ONE series, Insta360 ONE.
Since then, Insta360 has also opened offices in Los Angeles, Tokyo, and Berlin and it hosts 500 employees globally.
In 2020, Insta360 entered a strategic partnership with Leica to help produce the ONE R 1-Inch Edition. Since then, ONE R has been recognised as one of TIME magazine's best inventions of 2020. A recent milestone for the company was Apple hosting Insta360 cameras in stores in over 100 countries.
In 2018, NASA used Insta360 Pro and Pro 2 to live stream the landing of the InSight Mars Lander from mission control, winning an Emmy for the project. In 2021, NASA again used Insta360 Pro 2 to live stream from mission control when the Perseverance rover landed on Mars.
In 2023, Insta360 won the prestigious YouTube Streamy Award for Brand Engagement. The award revolves around Insta360’s viral campaign “No Drone? No Problem!” (#NoDroneNoProblem). Leading the charge with Insta360 X3, the 360 action camera pairs with the Invisible Selfie Stick to provide stunning drone-like shots without the need for an actual drone.
Product lines
Action cameras
Insta360's action camera lineup includes ONE, ONE X, ONE R, ONE RS, ONE X2, X3, GO, GO 2, and GO 3. The brand's action cameras use 360 technology to create traditional flat video results by "reframing" the 360 video, allowing the editor to pick their angle in post-production. They also all share Insta360's proprietary "FlowState Stabilization" image stabilization technology.
Insta360 GO 3
Launched in June 2023, Insta360 GO 3 is a tiny, waterproof action camera with a rugged, magnetic body. Its small design enables easy, hands-free POVs and creative mounting for unique angles and shots. GO 3 builds on the success of GO 2 with several key improvements. There's a new Action Pod with a 2.2" flip screen for live preview, control, and charging; much-improved battery life; voice control and upgraded audio; new shooting modes, and more.
Insta360 X3
Launched in September 2022, the Insta360 X3 is the successor of the Insta360 ONE X2. It is a waterproof 360 action camera, with new 1/2" 48MP sensors and a 2.29" touchscreen allowing for 5.7K 360-degree video with Active HDR. It is also capable of capturing 72MP photos and 8K 360 timelapses. It also features AI reframing and extensive editing features.
In August 2023, Insta360 announced the release of the Insta360 X3 Invisible Dive Kit, set to redefine how people film their underwater adventures. For the first time, diving and action sports creators can unlock all of X3's creative possibilities for underwater use, including the Invisible Selfie Stick effect, 360 filming and reframing, and more.
Insta360 ONE RS
Launched in March 2022, Insta360 ONE RS is a waterproof interchangeable lens action cam. A new 4K Boost Lens with a 1/2" image sensor shoots 4K 60fps wide angle video and 48MP photos. The Core has a new processor for improved in-camera stabilization, an additional mic and faster WiFi. The new lens and Core are cross-compatible with the preceding ONE R generation as well, including the 5.7K 360 Lens and the 5.3K 1-Inch Wide Angle Lens co-engineered with Leica. By switching lenses, users can shoot both 4K action videos and 360-degree videos using the same device.
Insta360 ONE X2
The Insta360 ONE X2 camera was released on October 27, 2020, as the successor to the ONE X. It is a dual-lens 360 action camera that shoots 5.7K 360-degree video and is waterproof to 10 meters.