[Illustration: A wayside market that meets every need and attracts buyers.]
So far as the design of the market itself is concerned, there are endless opportunities for one's genius to be brought into operation. It should be borne in mind that, while there are certain standard requirements in the way of display shelves and facilities for keeping reserve stocks immediately available, as well as a safe container for funds, originality in design attracts attention. Here again, the design should not be obtrusive, but one that blends with the atmosphere of the place where the stand is set up. It must convey the impression that the owner of the property is himself the operator of the stand and has transferred to the stand the same interest which is manifested in his home and its immediate surroundings.
Most purchasers at roadside stands want to see the whole display without having to stumble over baskets and other articles to find out what is offered, and they expect prompt attention. As a general rule, the more nearly the stand can supply the complete needs of the purchaser in that field, the more likely are buyers to stop and become regular patrons. In addition to the display of seasonable fruits and vegetables, it is desirable to have eggs and dairy products, including butter, cottage cheese, canned fruits or jellies that have the home-made farm atmosphere about them.
In most cases, ice is available or electric refrigeration can be utilized for keeping cold milk, buttermilk, cider and other products available for immediate consumption for the hot and thirsty traveler in the summertime. Hot coffee or hot chocolate can be made available for service in colder weather. Very often the road-stand operator destroys the genuine sales appeal that such stands have by specializing in manufactured concoctions that have no relation whatever to the location where they are sold. Too often the stands are covered with advertisements of such commodities, and this immediately creates sales resistance so far as the promotion of fresh farm products is concerned.
_Origin of Products Offered._--The ordinary purchaser at a roadside market likes to think that he is buying products raised or processed on the place where they are sold, and believes that he is thereby securing fresher and better commodities in which the seller has had an interest from planting time to harvest. Certainly some of the commodities sold should come directly from the tract where the market is located, and visual evidence should be given of that fact. On the other hand, there is no objection to the addition of other commodities so long as they are in accord with what a producer might be expected to have for sale at that season of the year. Many operators have found that the sale of gasoline and lubricating oil and tobacco in various forms can be offered for sale to good advantage simply as a part of the service being offered by the market to the public.