Formula One sponsorship liveries have been used since the season. Before the arrival of sponsorship liveries in 1968 the nationality of the team determined the colour of a car entered by the team. Major sponsors such as BP, Shell, and Firestone had pulled out of the sport ahead of this season, prompting the Fédération Internationale de l'Automobile to allow unrestricted sponsorship. Team Gunston became the first Formula One team to implement sponsorship brands as a livery on their Brabham car, which privately entered for John Love in orange, brown and gold colours of Gunston cigarettes in the first race of the 1968 season, the 1968 South African Grand Prix, on 1 January 1968. In the next race, the 1968 Spanish Grand Prix, Team Lotus became the first works team to follow this example, with Graham Hill's Lotus 49B entered in the red, gold and white colors of Imperial Tobacco's Gold Leaf brand. With rising costs in Formula One, sponsors becoming more important and thus liveries reflected the teams' sponsors.
Tobacco advertising was common in motorsport; as bans spread throughout the world, teams began using an alternate livery which alluded to the tobacco sponsor. At historical events, cars are allowed to use the livery which was used when the car was actively competing.
AGS
Alfa Romeo
Alfa Romeo was a Formula One constructor between 1950 and 1951, and again between 1979 and 1985. In 1950–1951 and 1979, the team used the rosso corsa (racing red) national color of Italy. In 1980, they switched to a livery sponsored by Philip Morris's Marlboro cigarette brand. In 1984, the Italian clothing brand Benetton took over Alfa Romeo's livery sponsorship, which they held until the withdrawal of Alfa Romeo from Formula One at the end of 1985. Alfa Romeo returned as a constructor in 2019 with the rebranding of Sauber and will exit after 2023.
AlphaTauri
Toro Rosso was rebranded as Scuderia AlphaTauri in 2020 to promote Red Bull fashion brand AlphaTauri. Along with the rebrand, the team is no longer a junior team but a sister team to Red Bull Racing.
Alpine
Renault was rebranded as Alpine F1 Team in 2021 to promote Renault brand Alpine.
Andrea Moda
Arrows
Starting in the 1970s and going for decades until ending in mid-2002, Arrows, that was known as Footwork for a few years in the 1990s, had distinctive liveries, like the unusual Ruffles sponsorship in Footwork, an all-black car in the 1998 season, and an orange car in its final years.
Aston Martin
Aston Martin competed in Formula One in 1958-59 and re-entered in 2021.
ATS
Benetton
Benetton Formula Ltd. was a Formula One constructor that participated from 1986 to 2001. The team was owned by the Benetton family who run a worldwide chain of clothing stores of the same name. In 2000 the team was purchased by Renault, but competed as Benetton for the 2001 season. In 2002 the team became Renault F1. From the 1991 to 1993, Camel sponsored the Benetton team, but, from the 1994 to 2001 the main sponsor was Mild Seven.
BMS Scuderia Italia
In its Dallara years, Scuderia Italia raced with a livery slightly similar to Ferrari (rosso corsa with white details and black wings), but prior to the absorption by Minardi in 1993, when raced with Lola cars, had a white livery with red and yellow flames.
BMW Sauber
After having been an engine supplier in the 1980s and again since 2000, BMW entered Formula One with a works team of its own in 2006 after buying Sauber. The livery was based on the traditional BMW Motorsport team colours of white with light blue, dark blue and a little red (in an almost purple shade). White is also the original national racing colour of Germany, while white and blue are the colours of Bavaria and of BMW itself. On 27 November 2009, BMW agreed to sell the team back to its original founder, Peter Sauber.