The 1st Annual Premios Odeón was held on January 20, 2020 at the Teatro Real in Madrid. It was broadcast on Televisión Española at 10 p.m. CET. Nominations were revealed on December 19, 2019 during a press conference where they stated that "this award ceremony is considered the successor of the Premios Amigo and the Premios de la Música" which were canceled in 2007 and 2012 due to the Spanish economical crisis as well as the lack of strength of the Spanish musical industry. Thus, the fact that this award show were able to happen symbolizes the revival of the Spanish musical industry after a long period of weakness and irrelevance.
Background
In December 2019 the Premios Odeón were announced in a press conference as the equivalent to the Grammy Awards in Spain. Thus, this award ceremony, organized by the Asociación de Gestión de Derechos Intelectuales (AGEDI). Nominations were announced on December 19 with Spanish singer-songwriter Rosalía leading nominations with seven. On January 17 it was announced that La 1 would broadcast the ceremony. The person responsible for the scenography was Suso33. Spanish humorist Quequé hosted the gala.
Controversy
The ceremony was well organised even though many technical difficulties happened during its broadcast during presentations, monologues and musical performances. This pushed Radio Televisión Española to emit a communicate where they asked for explanations to the organizers of the Premios Odeón for technical errors: "The desire of the RTVE management team to promote and support music motivated the commitment to broadcast the Premios Odeón gala on January 20, on La 1, live and in the time slot maximum audience. Unfortunately, the result of this gala, held and produced by AGEDI, was very far from the quality standards that RTVE demands in its programs. RTVE Management regrets the inconvenience that these technical problems and mismatches produced in the audience and has requested explanations from the event organizers".
The Premios Odeón were also criticized for being quote "elitist" and in favor to the main multi-million dollar record labels. Most professionals highlighted the marginalization of independent artist or simply artists that do not belong to Universal or Sony Music. Awards like Best Live are not given to the artist with the best vocal ability but to the one who has sold more tickets over the past year, something that was very criticized.
Performers
Nominees and winners
The following is the list of nominees.
Song of the Year - presented by Andrés Ceballo and Nathy Peluso
Don Patricio featuring Cruz Cafuné — "Contando Lunares"
Rosalía, J Balvin and El Guincho — "Con Altura" Don Patricio — "Enchochado de Ti" La Nueva Escuela and Omar Montes — "La Rubia (Remix)" Rosalía — "Malamente" Beret — "Lo Siento" Lola Indigo and Mala Rodríguez — "Mujer Bruja" Rosalia — "Milionària" Morat and Aitana — "Presiento" Rosalía featuring Ozuna — "Yo X Ti, Tu X Mi"
Album of the Year - presented by Laura Pausini and Pablo López
Alejandro Sanz — #ElDisco
Aitana — Spoiler
Marea — El Azogue
El Barrio — El Danzar de las Mariposas
Rosalía — El Mal Querer
Manuel Carrasco — La Cruz del Mapa
Leiva — Nuclear
Natalia Lacunza — Otras Alas
Camela — Rebobinando
Vanesa Martín — Todas las Mujeres Que Habitan en Mí
Best Music Video — presented by Amaral
Rosalía, J Balvin and El Guincho — "Con Altura" (by Director X)
C. Tangana and Becky G — "Booty" (by Pablo Larcuen) Don Patricio and Cruz Cafuné — "Contando Lunares" (by Golden Beetle Films) Rosalía — "Malamente" (by CANADA) Alejandro Sanz and Camila Cabello — "Mi Persona Favorita" (by Gil Green) David Bisbal and Greeicy — "Perdón" (by Starlite) Morat and Aitana — "Presiento" (by Lyona) Aitana — "Teléfono" (by Mauri D. Galiano) Lola Indigo — "Ya No Quiero Ná" (by Bruno Valverde) Rosalía and Ozuna — "Yo X Ti, Tu X Mi" (by RJ Sanchez and Pasqual Gutierrez)